Switzerland 2014. Volkswagen dominates

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Swiss Vehicle Market
Volkswagen-Scirocco_R_2015

2014 Swiss Vehicle Market dominated by Volkswagen doubling the second, BMW, with over 40.000 units sold. Volkswagen Golf, Skoda Octavia and Volkswagen Polo have been the best-selling models.

In December 2014 according to data released by Auto Suisse, the Association of Automotive Importers, total new Car Passengers sold in Switzerland have been 32.857, up 9.1% compared with the correspondent month last year, breaking a four months negative series.

Full Year 2014 sales in Switzerland have been 301.942, down 1.9% from 2013.

Albeit a sharp fall scored in December Volkswagen sold in the year the double than the second, with figures at 40.146 sales and 13.3% of market share.

Audi in second sold 2.767 units (+13.2%) in December and 20.949 (-1.4%) in the year, when was third, behind BMW (21.144 sales).

In December great performances have been posted by several brands like Mercedes (5th with 1.794 sales, +27.2%), Fiat (11th with 1.125 sales, +58.0%), Hyundai (12th with 1.052 units, +41.0%) Jeep (18th with 671 sales, +188.0%) and Land Rover (23rd with 422 units, +66.1%)

Looking at the report on Car Groups, the leader was Volkswagen Group with 33.8% of market share, ahead of BMW with 9.2% and Renault-Nissan Group with 7.8%.

As far as model ranking report, Volkswagen Golf was again on top with 1.609 sales (-29.2%) ahead of Skoda Octavia with 953 units (-5.6%) and Volkswagen Polo with 856 (+3.5%)

Among the fastest growing model there were the Seat Leon (5th with 578 sales, +43.4%), the Ford Kuga (9th with 480, +52.4%), the Audi Q5 (11th with 461, +93.7%) and the Fiat 500 (16th with 388, +115.6%).