Switzerland 2024. Auto Market Sees BMW As New Leader

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Switzerland’s auto market merely down in 2024. Total sales throughout May were 21,238 units (-1.5%). BMW becomes the new market leader (+15.5%).

 

Market Trend and Outlook

The Swiss auto market in May was down 1.5% with 21,238 registrations, still trying to regain momentum. YTD sales reach 98,373 units (-0.1%).

Looking at cumulative data up to May 2024 brand-wise, the new leader is BMW -up 4 spots- with 9,413 sales (+15.5%), followed by Volkswagen -down 1 spot- at 9,382 (-7.7%) and  Skoda  -down 1 spot- at 8,954 (+4.6%)

In 4th position ranks Mercedes at 7,724 sales (-6.4%). Next up we have Audi -down 2 spots- at 6,465 sales (-22.2%), followed by Toyota with 5,455 registrations (-0.6%) and Tesla -up 5 spots- with 4,235 units sold (+43.3%).

Volvo -up 3 spots- ranks in 8th with 3,804 auto registrations (+28.1%). Followed by Hyundai -down 1 spot- with 3,447 units sold (+4.5%). Closing the top 10 we have Dacia -down 1 spot- with 3,303 sales (+1.6%).

Looking at specific models the Tesla Model Y -up 1 spot- becomes the best-selling model with a 56.9% year-on-year growth, followed by the Skoda Octavia -up 1 spot- in second up 59.1%.

 

Medium-Term Market Trend

The Swiss auto market in the past decade has had many ups and downs. From 2010 to 2019 sales remained above the 300k mark, reaching a maximum in 2015 at 345,219 sales and a minimum in 2018 at 304,871 registrations.

In 2020 with the arrival of the pandemic sales dropped for the first time bellow 300k reaching 236,825 (-23.9%).

In 2021 the Swiss auto market slightly recovered reporting a 0.7% growth in sales. While in 2022 sales reached 225,833, the lowest level of the last decade (-5.3%). A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs.

Despite, the Swiss auto market in 2023 closed with a total of 251,959 sales and increasing 11.6% compared to the previous year.

 

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Groups and top 10 Models.

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