Switzerland 2024. Auto Market Sees BMW As New Leader


Switzerland’s auto market merely down in 2024. Total sales throughout May were 21,238 units (-1.5%). BMW becomes the new market leader (+15.5%).


Market Trend and Outlook

The Swiss auto market in May was down 1.5% with 21,238 registrations, still trying to regain momentum. YTD sales reach 98,373 units (-0.1%).

Looking at cumulative data up to May 2024 brand-wise, the new leader is BMW -up 4 spots- with 9,413 sales (+15.5%), followed by Volkswagen -down 1 spot- at 9,382 (-7.7%) and  Skoda  -down 1 spot- at 8,954 (+4.6%)

In 4th position ranks Mercedes at 7,724 sales (-6.4%). Next up we have Audi -down 2 spots- at 6,465 sales (-22.2%), followed by Toyota with 5,455 registrations (-0.6%) and Tesla -up 5 spots- with 4,235 units sold (+43.3%).

Volvo -up 3 spots- ranks in 8th with 3,804 auto registrations (+28.1%). Followed by Hyundai -down 1 spot- with 3,447 units sold (+4.5%). Closing the top 10 we have Dacia -down 1 spot- with 3,303 sales (+1.6%).

Looking at specific models the Tesla Model Y -up 1 spot- becomes the best-selling model with a 56.9% year-on-year growth, followed by the Skoda Octavia -up 1 spot- in second up 59.1%.


Medium-Term Market Trend

The Swiss auto market in the past decade has had many ups and downs. From 2010 to 2019 sales remained above the 300k mark, reaching a maximum in 2015 at 345,219 sales and a minimum in 2018 at 304,871 registrations.

In 2020 with the arrival of the pandemic sales dropped for the first time bellow 300k reaching 236,825 (-23.9%).

In 2021 the Swiss auto market slightly recovered reporting a 0.7% growth in sales. While in 2022 sales reached 225,833, the lowest level of the last decade (-5.3%). A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs.

Despite, the Swiss auto market in 2023 closed with a total of 251,959 sales and increasing 11.6% compared to the previous year.


Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Groups and top 10 Models.

This content is for members only.
Login Join Now