World Best Selling Pick-Up Ranking in 2025. The GMC Sierra surges 1 spots into 4th while the Toyota Tacoma reports the best gains among top models. The Isuzu D-Max dropped 18.4% into 9th.
Considering full-year data for 2025, the leader is still the same as for the past 40 years, the Ford F-Series. It gained 8.1%, reaching a 15.4% market share.
The Chevrolet Silverado ranked in 2nd place with a 10.4% (+4%), followed by the Toyota Hilux in 3rd with 8.3% (-5.2%). The Hilux, is the top selling pick up outside of North America. Smaller and more practical, the “king of the Desert” is affordable and high reliable for people travelling in Africa, Middle East and in all deserts, from Mongolia to Australia.
In 4th ranked the GMC Sierra -up 1 spot- (+16.4%), followed by the Ram Pick-Up -down 1 spot- (-3.1%) and the Ford Ranger in 6th (+1.9%).
In 7th place ranked the Toyota Tacoma (+43.4%) followed by the Ford Maverick -up 2 spots- (+9.3%) and the Isuzu D-Max -down 1 spot- (-18.4%).
In 10th place the Toyota Tundra -down 1 spot- (-8.3%).
Tables with sales figures
In the table below we report sales for the top 25 models.
