World Best Selling Executive Cars Ranking in 2025. The Mercedes E-Class lost its leadership while the BMW 5 Series rose 26.2% to the top. The Chery Fulvin A9 became a new top contender, emerging into 8th.
We are reporting in this article the Global Ranking (total sales in the 160 countries we track) for the Executive cars, large (and usually luxury) vehicles with a size over the 4.8 meters, in the 3/4/5 doors and wagon.
In the last decade this segment was dominated by two models, the Mercedes E Class and the archrival, the BMW 5 Series.
Looking at full-year data for 2025, the BMW 5 Series reclaims its position as the segment leader. Growing 3 spots, it gained 26.2% and secured a share of 14.4%.
In second place ranked the Audi A6 with a 13.6% share (+5.9%), followed in third by the Mercedes E Class -down 2 spots- with a 13% share (-4.5%).
In fourth place ranked the BYD Han -down 1 spot- (-41.3%), followed by the Toyota Crown in 5th (-15.8%), the Hyundai Grandeur -up 2 spots- in 6th (+0.2%) and the Hongqi E-QM5 -down 1 spot- in 7th (-16.6%).
In eight place the Chery Fulvin A9 -up 118 spots- ahead of the Genesis G80 in 9th (-9.7%),
Closing the Top 10 there is the BMW 7 Series -up 2 spot- (+3.6%).
Tables with sales figures
In the tables below we report sales for the top 25 models.
