Buick 2018. Sales pushing the brakes, down in double-digit


Buick Global Performance in recent years has definitely grown faster than global industry but in the 2018 sales fell down 11.5% at 1.3 million. However, the brand was able to contain the lost, thanks to the high dependency from the US market. In the recently published study, focus2move team projects volumes at 1.6 million by the 2025.

Buick ranks 20th in the Global brand ranking, being one of the fastest growing brands in the 2010-2018 period of time.

Buick is the General Motors’ second largest brand, just a few units ahead of Wuling. Buick primarily operates in Asia, counting over 80% of its sales. Indeed, the Top market is China, which has lost 13.1% in the 2018.

In the 2018 Buick has sold 1.3 million light vehicles in the World, losing 11.5% from the previous year.

Since the 2010 the brand sales grew up 61% with a CAGR of 7.6%. During the same frame of time, global light vehicles market grew up from 73.7 millions to 94.3 million with a global CAGR of 3.5%. So Buick has sharply increased its market share in this period. According to our study, in the period 2019-2025 Buick will boost sales at 1.6 million units.

Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Buick in the World since 2010, reporting in the just updated market research “Buick Global Sales Performance 2010-2025” all sales broken down by region, country and model.

In addition they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.

The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.