Australian Vehicles Market continued upward trend in 2024, growing 1.9% and returning to pre-pandemic levels, after the 2020 dip. Although Toyota and Ford were still the best-selling brands, the standout performer was chinese Great Wall, up 467.3% to secure 10th.
Market Trend and Outlook
Looking at cumulative data up to December 2024, brand-wise, the leader was still Toyota with 241,296 sales (+12.1%), followed by Ford -up 1 spot- with 100,170 (+14.1%), while Mazda -down 1 spot- ranked 3rd, with sales reaching 95,987 (-4%).
In fourth place Kia with 81,787 sales (+7.4%), followed by Mitsubishi -up 1 spot- with 74,547 sales (+17.4%) and Hyundai -down 1 spot- with 71,664 (-4.7%).
In seventh place MG with 50,592 registrations (-13.3%) ahead of Isuzu, which gained 2 spots, with 48,172 sales (+6.2%), Nissan -up 3 spots- with 45,284 sales (+15%) and in 10th place Great Wall -up 16 spots- with 42,782 sales (+467.3%).
Looking at the top selling models, widely reported in the dedicated article, the leader was still the Ford Ranger (-1.2%) followed by the Toyota RAV4 (+98.2%) and the Toyota Hilux (-12.5%).
Medium-Term Market Trend
In the past decade the Australian vehicle market has remained relatively stable. In 2010 and 2011 sales remained around 950k registrations. While in 2012 with a 12.6% growth light vehicle sales rose above 1 million and stayed above this mark until the arrival of the pandemic. During these 8 years sales didn’t fluctuate much reaching a maximum of 1.17 million in 2016 an a minimum in 2019 at 1.04 million sales.
With the arrival of Covid-19 in 2020 the Australian vehicle market took a 15.1% hit moving sales down to 880k registrations.
This drop, enhanced by the closing down of manufacturing plants and distributors ,didn’t last long. In fact, in 2021 sales jumped back above the 1 million mark with a y/y growth of 14.9%. 2022 maintained the momentum and grew another 1.5% in volume.
In 2023 vehicles sales grew up again at 1.18 million sales, a 12.7% growth from the previous year.
Tables with sales figures
In the tables below we report sales for all Brands, top 10 Groups, and top 10 Models.