Canada 2018. Car sales push the brakes

Canada Auto Sales

Canada Auto Sales were moderately negative in 2018 with 1.998.532 units sold, after eight consecutive years of growth, falling 2.2%. Ford kept the market lead – with 14.5% of market share – followed Toyota and Honda. The best-selling model is still the Ford F-Series.

Economic Environment

The economy in the fourth quarter more encouraging. The PMI reading for the private sector remained well in expansionary territory in November, and, in the same month, the unemployment rate fell to the lowest level since the present-day records began in 1976.

Economic growth is expected to continue moderating next year. Rising interest rates and slower job growth could dampen household spending and residential investment. With that said, the USMCA will reduce uncertainty surrounding trade with the U.S. and, in turn, support mainstay export industries.

Market Trend

Canadian vehicles market in recent years scored a series of positive performances beating the all record for five consecutive years in the period 2012-2017, with a moderate but stable growth path. The series ended in the 2017 hitting the 2 million units milestone and ending at 2.04 million units.

In the 2018 the market kept a break with sales declining back below the 2 million.

Indeed, according to data released by the Canadian Transportation Authority, light vehicles sales were 1.998.532 (-2.2%), the second best level for this country.

Competitive Arena

At brand-wise, Ford was the 2018 market leader with 289.705 sales (-3.5%) and 14.5% of market share.

In second place Toyota with 207.535 sales (+3.9%) followed by Honda with 175.042 (-1.1%), Chevrolet with 164.220 (-4%), Nissan with 136.536 (+1.7%), Hyundai with 127.839 (-1.5%) and GMC with 93.981 (-5.6%)

Behind Ram with 89.562 (-13.8%) ahead of Mazda with 73.869 (-0.3%) and in 10th place Kia with 73.009 (-4.6%).

At model-wise, the 2018 leader was again the Ford F-Series, for the tenth consecutive time, with 145.694 sales (-6.2%) followed by the Ram Pick up with 84.854 (-13.8%) and the Honda Civic with 69.005.

Tables with sales figures

In the tables below we report sales for all Brands and top 10 Manufacturers Group.

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