Finland 2020. BMW (+15%) is the only to grow in market down 15.6%

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Finland car market
The Cadillac CT4 V Blackwing

Finnish car market in 2020 falls by 15.6% as the pandemic and restrictions affect sales. Full-Year sales have been 96.403. BMW is the only brand on the leaderboard to report growth, increasing sales by 15%.

Market Trend

The Finnish car market has been hit in 2020 by the world-wide COVID-19 pandemic, which has impacted sales significantly.

The market has not yet recovered from the pre-2008 crisis level. Since 2013 the market registered a shy but stable recovery, reaching a peak of 120.066 sales in 2018, thanks to the introduction of a scrap incentive scheme of up to €2.500. However, ended the incentives, in 2019 the market dropped down to the level of 114.169 units (-4.9%).

After starting the year with a slight negative trend (-8%) the market registered the only positive month of the year in February (+2.3%). The market collapsed in April as the virus struck, in fact, the sharpest drop in sales this year was in May when sales declined by 53.1%. In the following months, the market recovered reaching -1.2% in July but remained negative for the entire second half of the year, falling in double-digits in August (-15.1%), October (-19.9%), and November (-15%).

Indeed, Full-Year sales for 2020 have been 96.403, reporting a decline of 15.6% compared to 2019.

Finland monthly variation in sales 2020
Finland monthly variation in sales 2020

Brand-wise, this year the leader Toyota (-12.6%) gained 0.7% market share, followed by Volkswagen (-15.8%), which gained 0.2% share. Skoda gained only 0.1% share, falling 15.7%.  Volvo remained in 4th place and lost 16.3%, followed by Kia -up 1 spot- which lost only 4.6%.

Ford -down 1 spot- lost 26.7%, followed by Mercedes (-5.1%), and BMW which jumped 3 spots was the only brand to report growth by gaining 15%. Closing the leaderboard we have Nissan losing 24.9% this year and Opel -down 2 spots- which registered the worst performance in the leaderboard by losing 32.4%.

The most sold vehicle this year has been the Toyota Corolla (+7.8%) with 5.393 units sold and jumped 1 spot, overtaking the Skoda Octavia, which lost 30.4% registering 3.896 new sales this year. The Toyota Yaris (+15.8%) closes the podium by jumping 3 spots and reports 3.396 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

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