Finland 2021. Market Gains Only 1.6%, While Ford Underperforms Significantly

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Finland’s car market in 2021 rises by 1.6% with 95,811 sales, reporting a positive performance only in Q2. Ford reported the worst performance, falling 12.8%, while Kia reaches 4th place.

Market Trend

The Finnish car market this year attempted to recover from the pandemic crash of 2020 and after remaining flat in Q1 reported a positive performance only in Q2 due to the extremely low levels of the previous year.

The market has not yet recovered from the pre-2008 crisis level. Since 2013 the market registered a shy but stable recovery, reaching a peak of 120,066 sales in 2018, thanks to the introduction of a scrap incentive scheme of up to €2,500. However, ended the incentives, in 2019 the market dropped down to the level of 114,169 units (-4.9%).

Due to the COVID-19 pandemic sales have plummeted in  2020. In fact, sales have been 96,403, reporting a decline of 15.6% compared to 2019.

In 2021 the year started slightly negatively for the Finnish market, in fact, in Q1 27,416 units have been sold, reporting a 1.4% decrease in sales compared to Q1 2020, while in Q2 sales started growing again, reporting a 50.5% increase in sales with 27,727 units sold due to the low levels reported in Q2 2020.

In Q3 sales start falling in double-digits, dropping 16.7% with 21,169 units, while in Q4 sales fell 14.1% with 19,499 units.

Indeed, Full-Year sales for 2021 have been 95,811, reporting a 1.6% increase compared to 2020.

Finland quarterly sales variation
Finland quarterly sales variation

Brand-wise, this year the leader Toyota (+8%) gained 0.9% market share, followed by Volkswagen (+1.4%), which did not  gain market share. Skoda lost 1.3% share, falling 11.8%.  Kia reached 4th place and gained 16.9%, overtaking Volvo which gained only 1.3%.

Mercedes -up 1 spot- lost 4.5%, followed by Ford (-12.8%) which reported the worst performance, and BMW which gained 10.7%. Closing the leaderboard we have Audi rising 9% this year and Hyundai -up 2 spots- which rose 13.8%.

The most sold vehicle this year has been the Toyota Corolla (-1.4%) with 5,319 units sold, followed by the Toyota Yaris, which gained 9.1% registering 3,704 new sales this year. The Skoda Octavia (-5.7%) closes the podium and reports 3,675 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturer Groups, and top 10 Models.

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