Ford Global performance was negative in the 2018 signing the last decade’s worst performance, down 10.6% at 5.5 million units sold. While sales are negative in several countries the huge -50.8% lost reported in China is the main fall reason. In the recently published study, focus2move team projects volumes at 10.7 million by the 2025.
Ford is the third largest car brand in the World, although, revenues are forecast to grow slower (4.96% per year) than the US Auto Manufacturers industry average (81.17%), manufacturing passenger cars, trucks, and tractors as well as automotive parts and accessories. However, in the last period has taken a falling pathway that may allow competitors to reduce the gap and even grab it.
Ford is contending the market leadership in the American region (North, Center and South aggregated) – holding more than 12% of share – while playing a central role within the European market, actually occupying the third position.
In the 2018 Ford has sold 5.5 million light vehicles in the World, losing terrain from Toyota and Volkswagen, losing 10.6% from the previous year.
Since the 2010 the brand sales grew up 14.5% with a CAGR of 1.8%. During the same frame of time, global light vehicles market grew up from 73.7 millions to 94.3 million with a global CAGR of 3.5%. So Ford has lost market share in this period. However, according to our study, in the period 2019-2025 Ford will boost sales at 6.6 million units.
Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Ford in the World since 2010, reporting in the just updated market research “Ford Global Sales Performance 2010-2025” all sales broken down by region, country and model.
In addition they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.
The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.