Indonesia 2021. Nissan Is The Only Brand To Drop In Sales, In Market Up 48.3%

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The 2021 Nissan Armada

Indonesia’s Auto market in 2021 rises by 48.3% with 863,372 sales, reporting a very strong year except for Q1. Nissan was the only brand to report losses, falling a sharp 47.6%.

Market Trend

The Indonesian car market this year recovered very effectively from the 2020 pandemic, and reported  a negative performance only in Q1.

The market had spent four years in the sky, when, during 2010-2013 the market scored four all-time records in a row, almost doubling volume and not only outpacing the magic 1 million units quota but landing at a 2013 record of 1.22 million vehicles sales, before interrupting the run in 2015 with registrations at 1,031,808 (-14.5%).

Then a new positive pathway was taken ending 2016 at 1,074,000 units (including HCVs and Bus) and keeping a moderate recovery in 2017 as well. In 2018, the market was substantially flat, ending with 1,140,349 units sold. In 2019, the market registered a negative trend, with full-year sales at 1,079,474 (-5.3%).

Due to the COVID-19 pandemic sales fell in  2020. In fact, 582,298 units have been sold, reporting a decline of 46.1% compared to 2019.

In 2021 the year started negatively for the Indonesian market, in fact, in Q1 178,451 units have been sold, reporting a 24.5% decrease in sales compared to Q1 2020, while in Q2 sales started growing extremely quickly, reporting a 771% increase in sales with 209,439 units due to the very low volumes in Q2 2020.

In Q3 sales kept rising quickly, gaining 100.6% sales with 212,498 units, and in Q4 sales gained 21.8% with 262,984.

Indeed, Full-Year sales for 2021 have been 863,372, reporting a 48.3% increase compared to 2020.

Indonesia quarterly sales variation
Indonesia quarterly sales variation

Brand-wise, this year the leader Toyota (+59.1%) gained 2.3% market share, followed by Daihatsu (+51.1%), which gained 0.3% share. Mitsubishi gained 2.7% share by gaining 90.6%, while  Honda fell in 4th place and reported a gain of 15%, followed by Suzuki which gained 23.8%.

Mitsubishi Fuso gained 43.2%, followed by Isuzu (+52.8%) and Wuling which reported the best performance on the leaderboard by gaining 151.2%. Closing the leaderboard we have Hino gaining 51.8% and Nissan, which was the only brand to report losses, falling 47.6%.

The most sold vehicle this year is the Toyota Avanza (+75.5%) with 62,741 units sold, followed by the Mitsubishi Xpander, which gained 107.3% registering 54,644 new sales this year. The Toyota Rush (+79%) closes the podium and reports 52,553 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

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