ASEAN Best Selling Cars Ranking in 2026. The Proton Saga emerged onto the podium surging 24.4%. While the Toyota Yaris Ativ also impressed securing a top 10 spot, the Kijang and the Vios abandoned the rankings altogether.
Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.
Considering YTD data up to February 2026 for the best selling models in the ASEAN vehicle market, the locally-produced Toyota Hilux stayed at the top, with a 4.4% share despite losing 1.9%.
The Perodua Bezza ranked 2nd, growing 24.4% and with a 3.3% share, while the Proton Saga rose 9 spots into 3rd surging 63.1% and securing a 2.8% share.
The Honda City ranked 4th losing 2.1%, followed by the Mitsubishi Xpander in 5th which fell 4.1% The Isuzu D-Max dropped 3 spots and 11.9% into 6th, followed by the Honda City -down 1 spot- in 7th (-2.3%) and the Perodua Myvi in 8th (+4.9%).
The Toyota Yaris Ativ grew 21.5% and 4 spots into 9th while the Honda HR-V closed the top 10 climbing up 1 spot and 0.7%.
Notably, the Toyota Kijang and the Toyota Vios dropped out of the top 10, losing 20.6% and 27.7% respectively.
Tables with sales figures
In the tables below we report sales for all top 50 models.
