ASEAN 2023. Best Selling Cars Ranking: Isuzu D-Max collapses 21.1%

The 2025 Honda eNy1
The 2025 Honda eNy1

Asean best selling cars ranking up to October 2023 is still dominated by the Toyota Hilux (-7.2%), followed by the Isuzu D-Max (-21.1). The Ford Ranger rises 3 spots into 7th (+15.0%). The Honda HR-V grows 15.5% into 5th spot.

Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.

With regard to the regional best-selling cars ranking, up to September 2023 the leadership is still in the hands of the Toyota Hilux, produced in Thailand, ahead of its competitors with 168,437 units sold (-7.2%), followed closely by the Isuzu D-Max with 135,196 cumulative sales (-21.1%).

The Perodua Myvi closes the podium with 97,151 sales (+7.6%), followed by the Honda City with 89,795 units sold (-6.0%) and the Honda HR-V with 81,494 new registrations (+15.5%).

In sixth place ranks the Mitsubishi X-Pander with 80,629 units sold (+2.3%), followed by the Ford Ranger -up 3 spots- at 71,038 registrations (+15.0%) and the  Toyota Vios with 70,947 sales (-7.4%).

Closing the leaderboard, the Toyota Avanza ranks in 9th with 65,238 units  sold this year (+0.6%) and the Perdue Bezza rises 1 spot into 10th with 58,248 cumulative sales (+7.7%).

Tables with sales figures

In the tables below we report sales for all top 50 models.

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