Italian Autos Market continues a slight growth throughout 2024. June sales were 159.296 sales (+14.8%), while year to date figures at 822.891 (+5.2%). Toyota advanced in second place and roars to keep the leadership out of Fiat hands.
Market Trend and Outlook
The Italian car passenger market keeps the positive trend in June with 159.296 sales (+14.8%) with year to date figures at 822.891 (+5.2%)
Looking at cumulative data up to June 2024 brand-wise, the market leader Fiat continues to underperform the industry and losing market share, with 100.452 sales (+1.3) and we should not wait for a long period before to see a new leader in the market.
This leader could be the current second, Toyota which is growing with a very fast speed, with cumulative sales at 70.690 (+29.6%).
In third place Volkswagen -down 1 spot- at 65.512 sales (-3.6%).
In fourth place Renault -with 53.805 sales (+8.3%), followed by Dacia with 53.128 (+8.3%) and Citroen with 49.270 (+18.2%).
In seventh place Peugeot with 43.407 units sold (-4.4%) ahead of Jeep with 41.534 sales (-0.1%), Ford -down 3 spots- with 38.484 registrations (-18.4%) and in 1oth place Audi with 36.534 (+1.7%).
Looking at the best-selling model ranking, deeply reported in the dedicated post, the Fiat Panda is still there, as for the last 40 years, with sales up 26.3% y.o.y., followed by the Dacia Sandero (+29.4%) and the Citroen C3 (+86.7%).
Medium-Term Market Trend
In the last decade the Italian market has had many ups and down. Starting at 1.8 million sales in 2010, it had 3 consecutive years of negative y/y sales with a minimum of 1.29 million reached in 2013. From 2014 up to 2019 the overall trend was positive, reaching a maximum in 2018 of nearly 2 million sales.
At the end of 2019 the Italian market was standing at 1.9 million sales, but with the pandemic in 2020 the market took a substantial hit, moving to the 1.4 million mark. This -27.1% drop marked the Italian auto-market for the following years.
Post-Covid hasn’t looked too good for demand in the Italian market. 2021 showed a slight sign of recovery (+8.9%) that faded away in the following year. In fact, 2022 totaled 1.32 million sales, the lowest of the decade and a 9.6% decrease from the prior year. Despite the overall downtrend, the market did grow in the last 5 months of the year and luckily the momentum continues going into 2023, that started very strong.
There are still some issues that the market will have to confront if it wants to recover from the fall of 2022: first of all the current European sentiment that is pushing more towards EVs is putting negative pressure on demand; and secondly in the last year we have seen a disruption in the global supply chain caused by a lack of raw materials, in particular for microchip production, that has lead manufactures to increase overall prices.
In 2023 the market performed very well, with yearly sales closing at 1.57 million, 18.9% higher than the prior year.
Tables with sales figures
In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 models.
