Ivory Coast Vehicle Market in 2024 is experiencing momentum. Full-year sales grew 33.8%, marking the fifth straight year of growth and reaching the highest value of the decade. Toyota and Suzuki stayed on top, with a combined share of 84%.
Economic Environmenet
Côte d’Ivoire’s economy reported growth at a robust 6.5% between 2024 and 2026, driven by strong public and private investment, rising consumption, and favorable global cocoa prices. This continues the country’s resilient post-pandemic recovery, with average growth of 6.5% from 2021 to 2023, surpassing regional and global averages.
The economy has diversified beyond cocoa, notably advancing in cashew processing and aiming to integrate into global value chains. Investor confidence has been bolstered by declining inflation and structural reforms, though achieving long-term goals like halving poverty by 2030 will require expanding fiscal space and deepening reforms. Politically, the country remains stable ahead of the 2025 presidential election, with President Ouattara yet to declare if he will run again.
Automotive Industry Trend and Outlook
Supported by a favourable economic outlook, Ivory Coast Vehicle Market reported 33.8% growth in 2024, extending a 5-year positive string and reaching the highest figure of the decade, more than thrice the level of 2014.
Brand-wise, Toyota was the best-selling brand, growing 32.4% and reporting an impressive share of 46.9%. Suzuki followed in 3rd, up 35.1% and securing a share of 37.1%. Far behind in terms of market share, Renault grew 33.9% while weighting 2.3% on the overall vehicle market.
Looking at best-selling models, the Toyota Hilux was the leader, growing 32.3%, while the Suzuki Dzire followed in 2nd while gaining 34.8%. The rest of the top 10 was split between the two brands, confirming their dominance in the country’s automotive sector.
