Japan Auto Market was unaffected by the Covid-19, performing even better than the previous months. Indeed, auto sales lost 8.1% in March with 588.714 units sold, ending the Q1 at 1.375.822 (-9.3%). However, registrations are likely to be hit in April.
It was just yesterday
The Japanese vehicles market is the third in the World with an annual volume oscillating in the last decade between 4.9 and 5.5 million units, with 2019 ending at 5.18 million units.
In the beginning of 2020, according to the data released by the JADA, JAMA and JAIA, the total vehicles (including HCVs and Bus) started on a very negative tone. Indeed, year-to-date figures in February have been 787.108, down 10.2% from the previous year.
A new Era has arrived
Said this, a new era started in March for the entire World, due to the Coronavirus outbreak.
Although the Government imposed restrictions on international travel and school closure, the Covid-19 impact on the Country has been relatively low – thanks to prevention and protection measures against the virus – avoiding business closures.
Actually, in March sales have even performed better than in the previous months. Indeed, auto sales lost 8.1% in March with 588.714 units sold, ending the Q1 at 1.375.822 (-9.3%).
| Rank 2020 | Rank 2019 | Brand | Sales March | Sales 2020 | Variation March | Variation YTD 2020 | Share March | Share 2020 |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Toyota | 152.623 | 356.643 | -1,0% | -3,1% | 47,4% | 47,7% |
| 2 | 2 | Honda | 39.435 | 87.080 | -17,2% | -23,0% | 12,2% | 11,6% |
| 3 | 3 | Nissan | 27.238 | 74.145 | -36,5% | -32,5% | 8,5% | 9,9% |
| 4 | 4 | Mazda | 22.741 | 48.229 | 2,6% | -2,6% | 7,1% | 6,4% |
| 5 | 6 | Suzuki | 14.432 | 34.404 | -8,2% | 23,1% | 4,5% | 4,6% |
| 6 | 5 | Subaru | 13.129 | 30.992 | -18,1% | -0,3% | 4,1% | 4,1% |
| 7 | 10 | Daihatsu | 10.296 | 21.643 | 92,7% | 55,1% | 3,2% | 2,9% |
| 8 | 8 | Mercedes | 6.925 | 15.401 | -11,7% | -11,4% | 2,2% | 2,1% |
| 9 | 7 | Lexus | 5.736 | 14.766 | -26,4% | -22,8% | 1,8% | 2,0% |
| 10 | 11 | Volkswagen | 5.312 | 12.024 | -18,0% | -9,4% | 1,7% | 1,6% |
| 11 | 9 | Mitsubishi | 4.543 | 10.933 | -49,1% | -32,7% | 1,4% | 1,5% |
| 12 | 12 | BMW | 4.784 | 9.203 | -19,8% | -21,9% | 1,5% | 1,2% |
| 13 | 14 | Audi | 2.303 | 5.654 | -0,1% | 20,7% | 0,7% | 0,8% |
| 14 | 13 | Mini | 2.296 | 4.771 | -26,3% | -24,6% | 0,7% | 0,6% |
| 15 | 15 | Volvo | 1.937 | 4.691 | -7,9% | 1,0% | 0,6% | 0,6% |
| 16 | 17 | Jeep | 1.419 | 3.308 | 25,0% | 33,3% | 0,4% | 0,4% |
| 17 | 16 | Peugeot | 1.266 | 2.658 | -12,8% | -9,9% | 0,4% | 0,4% |
| 18 | 20 | Porsche | 1.053 | 2.012 | 69,8% | 33,2% | 0,3% | 0,3% |
| 19 | 18 | Renault | 932 | 1.875 | -20,5% | -19,1% | 0,3% | 0,3% |
| 20 | 19 | Fiat | 805 | 1.494 | 8,1% | -8,9% | 0,3% | 0,2% |
| 21 | 21 | Land Rover | 583 | 1.240 | -23,7% | -14,7% | 0,2% | 0,2% |
| 22 | 23 | Citroen | 561 | 1.146 | 52,4% | 35,5% | 0,2% | 0,2% |
| 23 | 25 | Abarth | 381 | 714 | 18,0% | -4,9% | 0,1% | 0,1% |
| 24 | 26 | Alfa Romeo | 220 | 441 | -35,7% | -36,4% | 0,1% | 0,1% |
| 25 | 22 | Jaguar | 224 | 436 | -71,1% | -65,9% | 0,1% | 0,1% |
| 26 | 28 | Ferrari | 117 | 308 | 91,8% | 57,1% | 0,0% | 0,0% |
| 27 | 27 | Maserati | 132 | 221 | -15,9% | -25,6% | 0,0% | 0,0% |
| 28 | 31 | Lamborghini | 58 | 214 | -31,0% | 38,1% | 0,0% | 0,0% |
| 29 | 29 | DS | 78 | 189 | 4,0% | 11,2% | 0,0% | 0,0% |
| 30 | 33 | Cadillac | 62 | 161 | 29,2% | 25,8% | 0,0% | 0,0% |
| 31 | 34 | Ford | 45 | 115 | 9,8% | -3,4% | 0,0% | 0,0% |
| 32 | 24 | Smart | 31 | 110 | -88,3% | -85,8% | 0,0% | 0,0% |
| 33 | 32 | Bentley | 42 | 99 | -44,7% | -27,2% | 0,0% | 0,0% |
| 34 | 36 | Dodge | 35 | 91 | 2,9% | 15,2% | 0,0% | 0,0% |
| 35 | 30 | Chevrolet | 26 | 77 | -60,6% | -51,9% | 0,0% | 0,0% |
| 36 | 37 | Lotus | 32 | 68 | 14,3% | 23,6% | 0,0% | 0,0% |
| 37 | 35 | Aston Martin | 24 | 62 | -62,5% | -30,3% | 0,0% | 0,0% |
| 37 | 36 | McLaren | 15 | 62 | -59,5% | -21,5% | 0,0% | 0,0% |
| 38 | 38 | Alpina | 23 | 53 | 27,8% | 6,0% | 0,0% | 0,0% |
| 39 | 39 | Rolls-Royce | 16 | 50 | -11,1% | 16,3% | 0,0% | 0,0% |
| 40 | 40 | Hyundai | 1 | 12 | -83,3% | 33,3% | 0,0% | 0,0% |
| 41 | 42 | Morgan | 4 | 11 | 175,0% | 0,0% | 0,0% | |
| 42 | 40 | GMC | 4 | 9 | 100,0% | 0,0% | 0,0% | 0,0% |
| 43 | 41 | Chrysler | 3 | 7 | 0,0% | -12,5% | 0,0% | 0,0% |
| Rank 2020 | Rank 2019 | Group | Sales March | Sales 2020 | Variation March | Variation YTD 2020 | Share March | Share 2020 |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Toyota Group | 168.655 | 393.052 | 0,8% | -2,0% | 52,4% | 52,6% |
| 2 | 3 | Honda Motor | 39.435 | 87.080 | -17,2% | -23,0% | 12,2% | 11,6% |
| 3 | 2 | Renault Nissan Alliance | 32.713 | 86.953 | -38,2% | -32,3% | 10,2% | 11,6% |
| 4 | 4 | Mazda | 22.741 | 48.229 | 2,6% | -2,6% | 7,1% | 6,4% |
| 5 | 6 | Suzuki | 14.432 | 34.404 | -8,2% | 23,1% | 4,5% | 4,6% |
| 6 | 5 | Subaru | 13.129 | 30.992 | -18,1% | -0,3% | 4,1% | 4,1% |
| 7 | 7 | Volkswagen Group | 8.768 | 20.004 | -8,3% | 1,2% | 2,7% | 2,7% |
| 8 | 9 | Mercedes Daimler | 6.956 | 15.511 | -14,2% | -14,6% | 2,2% | 2,1% |
| 9 | 8 | BMW | 7.119 | 14.077 | -21,9% | -22,7% | 2,2% | 1,9% |
| 10 | 10 | F.C.A. | 3.113 | 6.587 | 11,2% | 7,2% | 1,0% | 0,9% |
| Rank 2020 | Rank 2019 | Model | Sales March | Sales Q1 | Variation March | Somma di YTD Var |
|---|---|---|---|---|---|---|
| 1 | 1 | Honda N-Box | 22.078 | 60.208 | -16,4% | -8,8% |
| 2 | 3 | Daihatsu Tanto | 17.370 | 44.198 | -6,2% | -5,6% |
| 3 | 2 | Suzuki Spacia | 16.077 | 42.433 | -14,7% | -13,4% |
| 4 | 4 | Nissan Dayz | 11.612 | 41.373 | -26,7% | -5,8% |
| 5 | 16 | Toyota Corolla | 16.327 | 34.705 | 54,8% | 40,2% |
| 6 | 6 | Daihatsu Move | 14.023 | 34.550 | -12,2% | -10,7% |
| 7 | 257 | Toyota Raize | 12.009 | 32.208 | ||
| 8 | 5 | Nissan Note | 10.999 | 28.441 | -33,9% | -30,6% |
| 9 | 13 | Toyota Sienta | 10.456 | 25.553 | -3,2% | -9,9% |
| 10 | 18 | Honda Fit | 14.845 | 24.801 | 37,3% | 7,3% |
