Lexus 2018. Global Sales up 4.9%, shining in China, Japan & Taiwan


Lexus Global performance in recent years has grown faster than the global industry and in 2018 improved by 4.9%, with 701.078 units sold. The best performances were registered in China, Japan and Taiwan, all over 20%. In the recently published study, focus2move team projects volumes at 816.737 by the 2025.

Lexus ranks 32th in the World’s Brand Ranking, keeping high speed in the 2010-2018 period of time.

Lexus is the luxury vehicle brand of the Toyota Group, currently holding the 3rd position within the Japanese group while getting very close to Daihatsu in recent years. Lexus’s Top market is the USA – holding 42.5% of the mix in the 2018 – while China more than doubled its sales during the last decade. Indeed, in the 2018, the fastest markets were China, Japan and Taiwan.

In the 2018 Lexus has sold 701.078 light vehicles in the World, improving 4.9% from the previous year.

Since the 2010 the brand sales grew up 70.5% with a CAGR of 8.8%. During the same frame of time, global light vehicles market grew up from 73.7 million to 94.3 million with a global CAGR of 3.5%. So Lexus has sharply increased the market share in this period. According to our study, in the period 2019-2025 Lexus will boost sales at 816.737 units.

Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Luxus in the World since 2010, reporting in the just updated market research “Luxus Global Sales Performance 2010-2025” all sales broken down by region, country and model.

In addition they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.

The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.