Opel 2018. Global Sales down again 7.2%


Opel Global Performance in recent years was not following the global industry growth and in the 2018 has closed with 1 million sales. All the Top 5 markets have declined, dragging sales down 7.2%. In the recently published study, focus2move team projects volumes at 1.1 million by the 2025.

Following the negative trend reported in the period 2010-2016, during the 2017 Opel has further lost sales ending the year with a gLobal figures of 1.091.000 units, down 6.3%.

Opel is the 26th largest Brand in the World, losing the second position within the P.S.A. Group, a few units behind Citroen due to a disappointing performance in 2018.

Opel is a German-based brand, owned by a French group – P.S.A. – after the 2017 acquisition from General Motors. Indeed, distributes almost its entire mix in the European continent (more than 98%), where the Home market holds 23% of share. In the 2010-2018 period of time, UK – Opel’s second largest market – and Italy fell down 25%, while Spain.

In the 2018 Opel has sold 1 million light vehicles in the World, losing 7.2% from the previous year.

Since the 2010 the brand sales declined by 15.1% with a CAGR of -1.9%. During the same frame of time, global light vehicles market grew up from 73.7 million to 94.3 million with a global CAGR of 3.5%. So Opel has lost market share in this period. According to our study, in the period 2019-2025 Opel will boost sales at 1.1 million units.

Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Opel in the World since 2010, reporting in the just updated market research “Opel Global Sales Performance 2010-2025” all sales broken down by region, country and model.

In addition they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.

The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.