Moldova 2018. Kia booming in a market up 13.3%

Moldavian Vehicles Market

Moldavian Vehicles Market improved again a robust 13.3%, ending the year at 6.245 sales. Dacia led with a safe gap over the followers, holding 18.5% of share. Toyota landed in the podium, but the winner of the year was Kia, up 102.4%.

Economic Environment

Moldovian economy likely lost momentum in the final quarter of the 2018 after a slowdown in Q3. Retail sales rose at a slightly slower pace, on average, in the first two months of Q4 compared to the previous quarter, suggesting household spending weakened somewhat. Moreover, exports contracted in October and recorded feeble growth in November.

Market Trend

Moldavian vehicles market in recent years fluctuated between the 4 and 5 thousand annual sales due to continue changes in import rules and uncertain economy, ending the 2016 with 4.195 sales. However, during the 2017 the environment has improved and new vehicles demand increased 31.4% with sales up at 5.512.

In the 2018 the market kept momentum, gaining 13.3% from the previous year, with sales at 6.245.

MarketSales 2014Sales 2015Sales 2016Sales 2017Sales 2018'+/- 2018

Market Outlook

The 2018 market leader was Dacia with 18.5% of market share and 1.153 sales (+5.8%) followed by  Skoda with 716 (+11.5%), Toyota with 664 (+23.4%), Hyundai with 575 (-6.5%)