Paraguay 2021. Sales remain down 12.7% in Q1, while Kia grows 21.6%

Paraguay car market
The 2021 Jeep Wrangler 4xe

Paraguay vehicles market in March 2021 reverses the negative trend of the previous months. In fact, 2.206 units have been sold in March (+18.7%), leading Q1 sales at 5.854 (-12.7%). The leader Volkswagen holds 25.4% market share and grows 6.1% YTD.

Market Trend in March

In March, the Paraguay vehicle market reports a trend reversal and starts recovering effectively compared to the first two months of the year. Indeed, 2.206 units were sold in March 2021 (+18.7%), leading Q1 sales at 5.854 sales, a 12.7% decrease in sales compared to 2020.

Brand-wise, the leader Volkswagen grew 6.1% Year to Date, followed by Kia which gained 21.6% sales and reported the largest growth. The worst performance on the leaderboard was reported by Mercedes, which increased sales by only 1%.

Medium-Term Market Trend

The market in recent years suffered heavy losses and in 2016 sales declined 15.3% from the previous year at a negative peak of 20.802. Since early 2017 the market started to recover and the total light-vehicle sales have been 27.851, up 33.9%. In 2018 the scenario further improved and the automotive industry scored a new all-time record, ending with 35.403 sales (+27.1%).

However, as reported by the local Automotive Manufacturers Association in 2019 the market reported a sharp sales drop (-15%) with 30.097 units sold.

Due to the COVID-19 pandemic sales fell in  2020. In fact, 23.273 units have been sold, reporting a decline of 22.7% compared to 2019.

In January 2021 the market started the new year on a very negative tone with 1.549 units sold, a 43.7% decrease compared to the previous year, and it remained flat in February, with 2.099 units sold.


Tables with sales figures

In the tables below we report sales for the Top 10 Brands

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