Polish Car Market in 2025 grew steadily. Full-year sales gained 8.3%, with Toyota holding firm at the top despite losses and BMW surging into 4th. Still, EVs failed to scale up as well, remaining significantly below EU averages.
Economic Environment
In 2025, Poland’s economy is forecast to grow by 3.2%, with private consumption as the main driver, supported by strong real disposable income growth and rising public investment. Inflation in 2025 is expected to moderate to 3.4%, while the labour market remains tight with unemployment around 3% and strong, though easing, wage growth. The general government deficit is projected to widen to 6.8% of GDP in 2025 due to higher social spending, defence investment, public sector wages, and rising debt servicing costs. Looking ahead, GDP growth is expected to strengthen to 3.5% in 2026, driven by increased absorption of EU funds, particularly under the Recovery and Resilience Facility, which offsets a slowdown in private consumption growth. Inflation is forecast to ease further to 2.9% in 2026 as energy and goods price pressures soften.
Despite some fiscal consolidation in 2026, the deficit is still expected to remain high at 6.3% of GDP, reflecting an expansionary fiscal stance. In 2027, economic growth is projected to moderate to 2.8% as EU-funded investment tapers off and investment and public consumption growth slow. Inflation is expected to rise again to 3.7% in 2027 due to higher energy prices linked to the planned introduction of ETS2. Across the forecast horizon, trade is expected to make a small but persistent negative contribution to growth, while unemployment remains low and broadly stable.
Despite stagnating during Q1, growth Polish car market reared up towards final months of 2025. Overall, full-year sales grew by 8.3% to 597,435 units.
Brand-wise, the leader was still Toyota (-11.3%), followed by Skoda in 2nd (+8.9%). These two brands together held a market share of 25.4%.
Volkswagen secured 3rd (+11.8%), in front of BMW -up 4 spots- in 4th with (+15.4%).
Kia -down 1 spot- ranked in 5th (-7.8%), followed by Audi in 6th (+5%), Mercedes in 7th (+5.2%) and Hyundai -down 3 spots- in 8th (-5.7%).
Dacia -up 1 spot- ranked in 9th (+12.1%), followed by Renault -down 1 spot- in 10th (+2.6%).
Looking at specific models, reported in the dedicated article, the Toyota Corolla was still the best seller despite a 13.8% loss in year-on-year sales. The Skoda Octavia ranked in 2nd while growing 8.4%.
EV Market Trend and Outlook
Poland’s EVs continues to lag behind EU trends. In 2025, the share on the total was still extremely limited while sales fell 1%. At the bottom of EU’s EV rankings, the country still struggles with infrastructural hurdles and consumer confidence.
Suzuki stayed on top, holding a 65.7% share despite gaining only 1.1%. Nissan followed in 2nd while Volkswagen closed the podium.
Medium-Term Market Trend
Over the past decade, Poland’s automotive market has experienced notable growth. Between 2014 and 2017, car sales increased steadily, culminating in a record 543,324 units sold in 2019, up 66.2% from 2014. Like many global markets, Poland was hit hard by the 2020 pandemic, with shutdowns across manufacturing and retail leading to a 21.2% drop in sales to 428,348 units.
A modest rebound followed in 2021 (+4.5%), but momentum slowed again in 2022 (-6.2%) due to global supply chain disruptions, particularly in microchip availability, and rising vehicle costs driven partly by the policy push toward EVs, which remain financially out of reach for many consumers.
The market rebounded strongly in 2023 (+13.2%) and 2024 (+16.1%), surpassing pre-pandemic highs with 551,568 new cars sold.
However, electric vehicle uptake has remained sluggish. EVs still account for a small fraction of total sales and experienced inconsistent growth throughout the decade. In 2024, fully electric vehicles made up just around 3% of new registrations, well below the European average. This underperformance is largely due to underdeveloped charging infrastructure, limited availability of affordable models, and delays in government incentive schemes, all of which continue to hinder large-scale adoption.
Tables with sales figures
In the tables below we report sales for 10 Brands and top 10 Models.
