Polish Car Market in 2025 grows steadily. H1 sales gained 3%, with Volkswagen rising 15.8% and challenging Toyota and Skoda for the leadership. EVs dropped 4.9%, still lagging behind european trends.
Economic Environment
In 2025, Poland’s economy is forecast to grow by 3.3%, driven primarily by robust private consumption and a strong rebound in public investment, especially EU-funded projects. Inflation is expected to ease slightly to 3.6%, reflecting stabilizing energy prices and gradually easing service costs, while unemployment is projected to remain low at 2.8%. Net exports will continue to weigh on growth, but less than in 2024. Fiscal pressures remain elevated, with the general government deficit expected at 6.4% of GDP, due to high spending on defence, pensions, healthcare, and social benefits, despite some planned revenue-enhancing measures.
In 2026, growth is projected to moderate slightly to 3% as consumption slows, though investment will remain strong, particularly due to final-stage disbursements from the RRF (Recovery and Resilience Facility). Inflation is expected to fall further to 2.8%, and the unemployment rate is set to stay stable. Public debt is forecast to rise significantly to 65.3% of GDP by 2026, driven by high deficits and increased defence and infrastructure spending. Labour market participation will continue rising despite a shrinking working-age population.
Automotive Industry Trend and Outlook
After reporting stagnation during Q1, the Polish car market is back on track, now gaining 3% in H1 of 2025.
Brand-wise, the leader was still Toyota (-13%), followed by Skoda in 2nd (-0.5%). These two brands together held a market share of 26.5%.
Volkswagen secured 3rd (+15.8%), in front of Kia in 4th with (+0.1%).
BMW -up 2 spots- ranked in 5th (+8.7%), followed by Hyundai -down 1 spot- in 6th (-5.1%), Audi -down 1 spot- in 7th (+8.3%) and Mercedes -down 2 spots- in 8th (-1.2%).
Renault ranked in 9th (+4.2%), followed by Dacia -up 1 spot- in 10th (+15.1%).
Looking at specific models, reported in the dedicated article, the Toyota Corolla was still the best seller despite a 18.5% loss in year-on-year sales. The Skoda Octavia ranked in 2nd despite falling 15.3%.
EV Market Trend and Outlook
Poland’s EVs continues to lag behind EU trends. In H1 of 2025, the share on the total was still extremely limited while sales fell 4.9%. At the bottom of EU’s EV rankings, the country still struggles with infrastructural hurdles and consumer confidence.
Nissan stayed on top, holding a 60.4% share despite losing 7.8%. Volkswagen followed in 2nd while gaining 7.5%. Tesla closed the podium, down by 18.4%.
Medium-Term Market Trend
Over the past decade, Poland’s automotive market has experienced notable growth. Between 2014 and 2017, car sales increased steadily, culminating in a record 543,324 units sold in 2019, up 66.2% from 2014. Like many global markets, Poland was hit hard by the 2020 pandemic, with shutdowns across manufacturing and retail leading to a 21.2% drop in sales to 428,348 units.
A modest rebound followed in 2021 (+4.5%), but momentum slowed again in 2022 (-6.2%) due to global supply chain disruptions, particularly in microchip availability, and rising vehicle costs driven partly by the policy push toward EVs, which remain financially out of reach for many consumers.
The market rebounded strongly in 2023 (+13.2%) and 2024 (+16.1%), surpassing pre-pandemic highs with 551,568 new cars sold.
However, electric vehicle uptake has remained sluggish. EVs still account for a small fraction of total sales and experienced inconsistent growth throughout the decade. In 2024, fully electric vehicles made up just around 3% of new registrations, well below the European average. This underperformance is largely due to underdeveloped charging infrastructure, limited availability of affordable models, and delays in government incentive schemes, all of which continue to hinder large-scale adoption.
Tables with sales figures
In the tables below we report sales for 10 Brands and top 10 Models.
