British Auto Market in 2025 reports mild growth. Sales up to April gained 3.1% to 700,833 units, with Volkswagen firmly on top and Peugeot emerging as standout brand. EVs dropped 11.4% with greater competition from chinese brands.
Economic Environment
Looking at cumulative data up to April 2025 brand-wise, Volkswagen was still the best selling brand (+16.6%).
BMW ranked 2nd (-5%) while Kia -up 1 spot- ranked 3rd (+5.5%).
Ford -up 1 spot- ranked 4th (+2.4%) followed by Audi -down 2 spots- in 5th (-16.1%), and Peugeot -up 6 spots- in 6th (+34.6%).
Mercedes ranked 7th (-6.6%) ahead of Nissan -down 2 spots- in 8th (-16.5%), Opel in 9th (-1.6%) and Toyota -down 2 spots- in 10th (-5.3%).
Looking at best-selling models, the leader was still the Ford Puma (-5.9%). The Kia Sportage -up 1 spot- followed in 2nd (+3.5%) while the Nissan Qashqai -down 1 spot- ranked in 3rd (-18%).
EV Market Trend and Outlook
Medium-Term Market Trend
The decline of the British vehicle market has been ongoing for decades, driven by the relocation of manufacturing to lower-cost European countries, with Brexit further accelerating the downturn. After peaking at 2.6 million sales in 2016, the market began to shrink, hitting 1.6 million in 2020 due to the pandemic. Instead of recovering, sales remained weak, with a 0.7% increase in 2021 followed by a 1.6% decline in 2022.
Ongoing global challenges, including inflation, high fuel prices, political instability, supply chain disruptions, and the transition to EVs, have been amplified in the UK by Brexit’s economic impact. In 2023, the market rebounded by 17% to 1.9 million, with growth continuing into 2024 (+2.6%), despite policy uncertainty. However, over the past decade, sales have declined nearly 20% from 2014 levels.
EV adoption has grown over time but has seen fluctuations, including a slowdown in 2018-19. After peaking in 2023, growth stalled in 2024 as manufacturers struggled with the EV transition and broader market pressures. Reflecting this uncertainty, BMW delayed a £600 million investment in its Oxford plant for electric Mini production.
Tables with sales figures
In the tables below we report sales for the top 40 Brands and top 10 Manufacturers Groups and the top 10 models.