Puerto Rico 2017. Customers dislike american models

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Puerto Rico Vehicle Market
Toyota-Tundra_TRD_Pro-2019

Puerto Rico Vehicle Market in the 2017 was hit by the devastating hurricanes Maria and Irma effects and by the weak US investment in the emergency disaster funds. Toyota is near 30% of market share and customers dislike American products.

Puerto Rico economy remains in weak shape amid high public debt and the fallout from Hurricanes Maria and Irma. On 24 January, the government released a revised five-year fiscal plan. It includes subsidy cuts, reforms to build a more centralized government procurement system and measures to boost tax collection. Despite all of this, the plan projects the government will remain in a fiscal deficit position until FY 2022. In response, Puerto Rico’s financial oversight board requested amendments on 5 February, calling for more details on policy changes and the inclusion of an emergency disaster fund.

Puerto Rico Vehicles Market hit the all time record in the 2013, when light vehicles exceeded the 100k for the second time in the history. Then, the market declined to 80k and the troubles generated by the devastating hurricanes effected the 2017 result.

Sales 2012Sales 2013Sales 2014Sales 2015Sales 2016Sales 2017Sales 2018 e
Car+LCV100.431100.66289.06680.76788.13685.70688.704

2012 Var2013 Var2014 Var2015 Var2016 Var2017 Var2018 var e
Car+LCV12,6%0,2%-11,5%-9,3%9,1%-2,8%3,5%

The top-selling brand was Toyota with 24.997 sales (+7.3%) and 29.2% of market share.

In second place Hyundai with 11.334 (-2.6%) followed by Nissan with 8.104 (-7.1%), Kia with 7.511 (+26.2%) and then, the first “American” brand, Jeep, with 5.974 (-9.4%).

Rank 2017Rank 2016BrandSales 2017Sales 2016Variation 2017Share 2017Share 2016
11Toyota24.99723.2937,3%29,2%26,4%
22Hyundai11.33411.634-2,6%13,2%13,2%
34Nissan8.1048.724-7,1%9,5%9,9%
43Kia7.5118.842-15,1%8,8%10,0%
58Mitsubishi6.0024.75726,2%7,0%5,4%
65Jeep5.9746.592-9,4%7,0%7,5%
76Ford5.9436.175-3,8%6,9%7,0%
87Honda4.8874.8640,5%5,7%5,5%
99Mazda1.3511.845-26,8%1,6%2,1%
1012Ram1.2751.08417,6%1,5%1,2%
1110Mercedes1.0451.354-22,8%1,2%1,5%
1213Lexus9811.076-8,8%1,1%1,2%
1311BMW9521.206-21,1%1,1%1,4%
1414Chevrolet7871.067-26,2%0,9%1,2%
1515Acura663821-19,2%0,8%0,9%
1617Dodge596658-9,4%0,7%0,7%
1720Volkswagen56744726,8%0,7%0,5%
1818Infiniti5535490,7%0,6%0,6%
1919Mini436527-17,3%0,5%0,6%
2022Audi2642524,9%0,3%0,3%
2121Fiat257308-16,6%0,3%0,3%
2223Porsche187238-21,3%0,2%0,3%
2224Land Rover187220-15,0%0,2%0,2%
2325Chrysler182217-16,1%0,2%0,2%
2329Volvo18259208,5%0,2%0,1%
2426Subaru136
2527Lincoln88
2628GMC50
2736Alfa Romeo48
2731Jaguar48
2834Maserati34
2932Cadillac32
3033Buick23
3030Smart23
3135Ferrari6
3216Scion1
Rank 2017Rank 2016GroupSales 2017Sales 2016Variation 2017Share 2017Share 2016
11Toyota M.C.25.97925.1663,2%30,3%28,6%
22Hyundai-Kia18.84520.476-8,0%22,0%23,2%
33Renault Nissan Alliance14.65914.0304,5%17,1%15,9%
44F.C.A.8.3728.902-6,0%9,8%10,1%
55Ford M.C.6.0316.282-4,0%7,0%7,1%
66Honda M.C.5.5505.685-2,4%6,5%6,4%
78BMW1.3881.733-19,9%1,6%2,0%
87Mazda1.3511.845-26,8%1,6%2,1%
99Mercedes Benz1.0681.405-24,0%1,2%1,6%
1011Volkswagen Group1.0189378,7%1,2%1,1%
Rank 2017Rank 2016Sales 2017Sales 2016Variation 2017
11Toyota Yaris6.6257.787-14,9%
22Toyota Corolla4.0474.590-11,8%
33Toyota Tacoma3.9623.6149,6%
44Hyundai Elantra3.5093.3056,2%
57Mitsubishi Mirage2.8782.21430,0%
66Hyundai Accent2.7943.131-10,8%
75Kia Rio2.0053.156-36,5%
811Ford F-Series1.6401.00762,9%
922Toyota Corolla iM1.520419262,8%
108Nissan Sentra1.5001.993-24,7%
1110Ram pick-up1.2391.04019,1%
129Kia Forte1.1231.297-13,4%
1315Ford Transit87265133,9%
1413Honda Civic816825-1,1%
1514Ford Transit connect75267810,9%
1612Honda Accord642914-29,8%
1718Mitsubishi Lancer62653816,4%
1824Nissan Frontier54838143,8%
1921Honda Fit435443-1,8%
2017Hyundai Sonata417550-24,2%
2126Toyota Camry40134217,3%
2223Ford Mustang351389-9,8%
2328Ford Fiesta3323281,2%
2416Hyundai Veloster289558-48,2%
2522Mazda2267419-36,3%
2629Fiat 500257308-16,6%
2725Mini217347-37,5%
2834Kia Optima209219-4,6%
2927Mercedes C Class199330-39,7%
3033BMW 3 Series177233-24,0%