Reunion 2020. Market contracts 13.6% due to COVID-19, interrupting growth streak

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Reunion car market
The 2020 Renault City K-ZE

Reunion Island vehicles market falls due to the global pandemic affecting sales. Indeed, Full Year 2020 sales have been 28.865, down 13.6% compared to 2019. Renault remains in a solid position of leadership, followed by Peugeot and Citroen.

Market Trend

The Reunion Island vehicle market has been affected in 2020 by the global COVID-19 pandemic, which impacted sales significantly. 

Reunion automotive industry is a beautiful reality near the African coast and in the last years is reporting continue improvements sustained by a healthy economy and stable political and social environment. In the last six years market has grown up hitting in 2018 another all-time record, with sales at 32.832 (+4.9%).

In 2019 33.419 units were sold, reporting a 2% increase in sales compared to the previous year, illustrating a stable market.

Full-Year sales for 2020 have been 28.865, reporting a 13.6% decrease compared to 2019.

Brand-wise, this year the leader Toyota (+10.7%) gained an impressive 7.9% market share, followed by Renault (-37.6%), which lost 5.3% share. Suzuki (-18.8%) was in the third position and gained 0.7% market share.

The most sold model in the country remains the Renault Clio with 2.273 sales (-6.1%), holding a growing 7.9% market share.