Slovenia. Dacia impressed while the market pushed the brake, down 2.1%


Slovenian Autos Market in 2019 was marginally negative, putting an end to 6 consecutive years of gain. Indeed, the Full-year ended at 72.975, down 2.1% from the previous year. Volkswagen held 16.7%, while Dacia was the star of the year.

Economic Environment

Slovenian economy decelerated to a four-year low in the third quarter, as the broad European pullback hampered the export-oriented economy. Notably, export growth slowed amid deteriorating demand in the all-important automotive sector, which, in turn, prompted industrial production to lose traction through the quarter. On the upside, domestic demand strengthened in Q3 after having lost steam in the previous two quarters; an acceleration in private consumption and government spending more than offset a slump in fixed investment growth.

Turning to the fourth quarter, available data points to continued weakness. A downturn in retail sales in October, coupled with deteriorating consumer sentiment in October–November, point to easing household spending. Moreover, business sentiment tumbled to a near five-year low in November, which could weigh on capital investment.

Market Trend

Slovenian vehicles market has fast recovered after the 2009 crisis and domestic sales are growing uninterruptedly since five years, with 2016 light vehicles sales at 73.633, including car passenger’s at 63.672. in the 2017 sales has taken a fast speed during all the year ending at 70.891 units (+11.4%).

In 2018 the demand was robust and the market has taken the momentum up. Indeed, the year ended at 72.787 growing at lower speed compared to previous years, up just 2.4%.

In 2019, according to data released by the Association of Car Manufacturers in Slovenia, the market was marginally negative, ending the 6 years-series of annual growth. Indeed, the Full-year ended at 72.975, down 2.1% from the previous year.

In the competitive landscape, Volkswagen is holding the market crown since 2014, growing from a market share of 12.3% in 2010 to 16.7%. The former leader, Renault declined by over 2 points of share and it is projected to 14.1%.

The best Top 10 brand was Dacia – soaring 39.5% – growing from 1.2% of share in 2010 to 4.9%, while Fiat lost 4 positions, declining in double-digits.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

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