South Korea 2024. Best Selling Cars: Hyundai Santa Fe Surges 141.5%

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Korea Best Selling Cars Ranking in 2024 sees the Kia Sorento as its new leader (+35.4%), followed by the Kia Carnival (+14.2%) and by the Kia Sportage (+6.6%). Hyundai Santa Fe (+141.5%) joins Top 10 and ranked 4th.

In a market where the top two brands, Hyundai and Kia, control together around 70% of the market share, the top 10 best-selling models ranking is almost entirely held by the two Koreans.

Looking at cumulative sales up to July 2024, the Kia Sorento  -up 4 spots- became the new best selling car, with 57,184 new registrations (+35.4%) and 6.2% market share. 

In second place ranked the Kia Carnival -up 1 spot- with 51,918 sales (+14.2%), followed by the Kia Sportage -up 1 spot- with 45,534 sales (+6.6%) and the  Hyundai Santa Fe -up 17 spot- with 45,013 sales (+141.5%).

The Hyundai Porter lost 3 spots ranking into 5th with 43,108 sales (-30.5%) followed by the Hyundai Grandeur -down 5 spots- with 39,657 new registrations (-44.5%), the Kia Seltos -up 1 spot- with 34,692 units sold (+9.4%) and the Hyundai Avante -down 2 spots- with 31,298 sales (-22.2%).

In 8th, ranked the Kia Ray -up 1 spot- with 29,668 new registrations (+0.9%) ahead of the Hyundai Tucson -up 2 spots- which closed the top 10 with 28,186 units sold (+2.8%)

Tables with sales figures

In the tables below we report sales for Top 50 models.

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