Austria 2023. Auto Regains Momentum In October Growing 17.4% In Sales

The 2024 Audi Q8 e-tron quattro
The 2024 Audi Q8 e-tron quattro

Austrian Car Sales in October 2023 grows for 9th time this year, reporting 18,859 new auto registrations (+17.4%). YTD figures at 201,717 are up 12.5% from the previous year.

Market Trend and Outlook

Austrian Car Market in October 2023 grows for the 9th month this year, reporting 18,859 new auto sales (+17.4%). YTD figures at 201,717 are up 12.5% from the previous year.

Looking at cumulative data up to October 2023 brand-wise, Volkswagen maintains 1st position with 28,569 sales (+9.1%), followed by Skoda in 2nd at 20,016 (+24.5%) and BMW in 3rd with 14,517 new sales (+13.4%).

In 4th position ranks Audi with 13,792 sales (+30.7%), followed by Seat with 10,460 (+17.8%), Mercedes with 10,389 (+5.9%) and Toyota at 8,417 new registrations (+15.9%).

Hyundai ranks in 8th position with 8,148 sales (-8.2%), followed by Dacia in 9th with 7,991 sales (+22.9%) and Kia closing the leaderboard with 7,787 sales (+5.3%).

Looking at specific models the Skoda Octavia becomes the best seller rising 48.3% and 1 spot in the rankings, followed by the Tesla Model Y up 41.3%.

Medium-Term Market Trend

The Austrian car market in the last decade hasn’t performed amazingly, reaching the all time high back in 2011. In the following year began a 3 year downtrend that would take sales form the peak of 376,628 to a low of 302,808 in 2014. The trend was reversed in 2015 but the 3 year growth that would follow couldn’t bring sales back above the all time high. In fact by the year 2018 sales started to drop again taking new car registrations back down to 310,896 by the end of 2019.

The arrival of the pandemic brought the European markets to a halt, due to the restrictive policies imposed by Governments all over Europe. Subsequently the Austrian car market fell 21.3% to the lowest level of the decade at 244,532.

2021 ,as for nearly all European countries, was a year of recovery and in the case of Austria sales remained quite stable, rising only 0.7%. In 2022 the market broke the resistance and fell 10.3% to 215,049 cumulative sales. A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs, an expensive alternative for low income consumers.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 models.

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