South Africa 2020. Hyundai & Kia defy a market down 71.6% in May

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South african car market
Jeep-Gladiator_EU-Version-2020

South Africa Auto market reported a moderate recovery in May 2020, as car dealerships were allowed to reopen to some degree throughout the month. As a result, 11.145 sales were registered in May (-71.6%), leading Year to Date figures to 116.005, down 42.3%. Hyundai and Kia contained the losses.

South Africa Auto Market in May

After a complete freeze in April – with sales down 99.1% – the South African car market reported a moderate recovery in May. Although the Coronavirus continued to rapidly spread throughout the month, car dealerships were allowed to reopen to some degree in May.

As a result, 11.145 sales were registered in May (-71.6%), leading Year to Date figures to 116.005, down 42.3% from the previous year.

In the competitive landscape, the South Koreans Hyundai and Kia reported an impressive performance in May – compared to the market trend – both losing near 50% from 2019. 

Post Covid19 Market Trend

An anti-Covid19 national lockdown was imposed in South Africa from March 26, after having declared a national state of distastes with a partial travel ban and closing of schools on March 15.

As a result, in March sales have been 29.398 (-35.4%) with the first quarter ended with 109.335 units, down 14.4%.

However, in April the national lockdown was held through the month. Therefore, all factories and dealerships were closed, forcing registrations to a complete halt in April at 334 (-99.1%).

Medium Terms Market Trend

The automotive industry represents one of the most relevant sectors for South Africa.

In the country, there are based several plants producing not only for the domestic market but for the entire South African region and for other places in the World. However, in the last years, the South African economy was struggling and all industrial sectors have been hit, including the automotive, and the demand for new vehicles has been slow for years.

The domestic light vehicles market achieved the all time volume record in the 2013 with near 615.000 units. After that peak, sales declined any year and in 2019 sales landed at the lowest score out of last nine, with few units more than half a million.

No hopes for a recovery in 2020, when the market started with a moderate decline in the first two months, with 79.937 Year to Date February sales (-2.7%) before to be hit by the Covid19 effects.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

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