Moroccan Vehicle Market in 2025 is accelerating. Full-year figures grew 24.3%, with Peugeot and Volkswagen reporting major gains. BYD showed major gains in 15th while driving EV sector to 5% of total.
Economic Environment
In 2025, Morocco is projected to grow by 4.5%, driven primarily by strong domestic demand, with household consumption supported by rising real incomes and easing inflation, and investment boosted by large infrastructure projects linked to major international sporting events. The agricultural sector has rebounded after the 2023–2024 drought, tourism is expanding rapidly, and inflation has fallen to historically low levels, allowing the central bank to keep interest rates unchanged.
Looking beyond 2025, growth is expected to remain solid at 4.2% in 2026 and 4.0% in 2027, underpinned by continued consumption, infrastructure investment, and tourism, though moderating slightly as inflationary pressures re-emerge. Fiscal consolidation is set to continue, with the deficit gradually narrowing toward 3% of GDP by 2027 and public debt declining, strengthening macroeconomic stability. However, robust domestic demand amid subdued global conditions is widening the trade deficit, while risks remain tilted to the downside due to climate vulnerability in agriculture, geopolitical tensions, and global trade uncertainty, highlighting the need for continued structural reforms to improve competition, reduce informality, and support inclusive growth.
Automotive Industry Trend and Outlook
After growing 12.8% in 2024, the Moroccan vehicle market continues to expand in 2025. Full-year figures increased by 24.3% to reach 221,987 units.
Brand-wise, Dacia was still the leader with a share of 21.5% (+21.4%), followed by Renault with 16.5% (+42.2%) and by Peugeot with 7.2% (+45.3%).
Volkswagen climbed 1 spot into 4th (+53.1%) while Hyundai fell 2 spots into 5th with a 6.5% share (+0.3%).
Looking at specific models the Dacia Logan was still the best seller in the rankings while gaining 22.1% in year-on-year volume, followed by the Dacia Sandero, up by 11%.
EV Market Trend and Outlook
Morocco keeps leading charge in EV adoption in Africa. In 2025 it gained 183.5%, to reach a 5% share of the total. The government stated its intention to double the production of EVs. This is to strengthen a sector which is the country’s first exporing industry.
BYD climbed 1 spot into 1st, up by 264.5%. Last year’s leader, Citroen, followed into 2nd, up by 43.8% while Peugeot ranked 3rd, climbing 9 spots.
Medium-Term Market Trend
The Moroccan vehicle market experienced consistent overall growth throughout the decade from 2014 to 2024. Starting at 109,160 units in 2014, the market grew steadily until 2018, reaching record growth figures of 4.5%. Compared to 2014, the market expanded by an impressive 45.9%, reaching 159,253 units.
After 2018, the market entered a contraction phase, losing 3.2% in 2019, followed by a sharper decline during the COVID-19 pandemic in 2020, when sales fell by 19.1% to 124,741 units. Nonetheless, volumes remained above 2014 levels, reflecting a relatively milder impact compared to other African markets. Recovery was swift, with sales rebounding by 34.5% in 2021 to reach 167,726 units. Although macroeconomic pressures caused a 10.3% decline in 2022, the market quickly regained momentum, rising by 5.5% in 2023.
In 2024, Morocco’s vehicle market showed impressive acceleration, with sales growing by 12.8% to reach 179,013 units, setting a new decade high. This strong performance was fueled by Morocco’s deeper integration into the EV sector, with electric vehicle sales surging as the country solidified its position as the leading hub for EV adoption and production on the African continent.
Tables with sales figures
In the tables below we report sales for top 10 Brands.
