Morocco 2023. Vehicle Market Gains Slight Momentum Growing 2.9%

The 2024 Renault Clio
The 2024 Renault Clio

Moroccan Vehicle Market in 2023 closes the year with a total of 154,840 sales, increasing 2.9% in comparison to the previous year. December closes 2023 with a positive month, interrupting a 3 month negative streak, with 16,715 new car sales. (+19.6%).

Market Trend and Outlook

Recently released preliminary national accounts data showed the economy expanded 2.4% year on year in the third quarter, marginally up from Q2’s 2.3% rise. The result revealed resilient growth in the face of September’s devastating earthquake, which claimed the lives of nearly 3,000 people and caused widespread damage. The mild growth acceleration was largely driven by the agricultural sector.

In fact, the Moroccan Vehicle Market reported a total of 154,840 new sales in 2023, increasing 2.9% from last year. The month of December breaks a 3 month negative streak with 16,715 new sales (+19.6%)

Looking at cumulative data from 2023 brand-wise, Dacia is still the leader with 33,830 sales (-13.0%), followed by Renault at 22,539 (+4.6%), Hyundai at 13,884 (+5.2%) and Peugeot at 12,214 (+5.8%).

Volkswagen jumps 4 spots into 5th with 9,941 sales (+70.5%), in front of Opel at 7,308 (+6.6%), Fiat -up 1 spot- at 6,508 (+9.7%).

Citroen loses 1 spot ranking in 8th spot with 5,913 registrations (-4.9%), followed by Toyota -down 4 spots- at 5,863 (-22.4%) and Kia, closing the Top 10 with 5,492 new registrations (+11.9%).

Looking at specific models the Dacia Logan is still the new best seller in the rankings despite losing 19.2% in year-on-year volume, followed by the Renault Kangoo Express down 4.5%.

Medium-Term Market Trend

The Moroccan light vehicle market from 2010 to 2014 fluctuated between 105,079 in 2010 and a peak of 118,438 in 2012. In 2015 started a positive trend that would continue until 2018 where sales ended at 159,317. In 2019 light vehicle sales began to fall down to 154,174.

The negative momentum continued into 2020 with the market falling 19.0% to 124,829, partially due to the arrival of the pandemic.

Luckily the light vehicle boomed in 2021 reaching the current all-time high at 175,435 (+40.5%). The market rebounded in 2022 and registrations are projected to fall 5.0% to 166k by the end of the year. A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs, an expensive alternative for low income consumers.

Tables with sales figures

In the tables below we report sales for top 10 Brands.

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