Moroccan Vehicle Market in 2026 is surging. Q1 sales grew by 33.4%, with most brands reporting double-digit gains apart from Hyunda (-15.5%) and Opel (-16.4%). Notably, EVs grew by 156.8% led by BYD with a 33.8% share.
Economic Environment
The World Bank reports that Morocco could significantly boost economic growth and job creation through structural reforms, potentially adding 1.7 million jobs by 2035 and increasing GDP by nearly 20%. While the country has made progress, employment, especially for women and youth, has lagged due to limited competition, regulatory barriers, and low private investment.
The reports recommend reforms to improve market efficiency, support dynamic firms, enhance public investment, and create more inclusive labor markets. They also highlight strong investment potential in sectors like renewable energy, low-carbon textiles, cosmetics, and aquaculture, noting that clearer regulations and streamlined processes could unlock billions in private investment and generate substantial employment.
Automotive Industry Trend and Outlook
The Moroccan vehicles market report an impressive growth in 2026 following the 24.3% surge of 2025. In particular, Q1 sales grew by 33% to 60,723 units sold.
Brand-wise, Dacia was still the leader with a share of 19.5% (+15.8%), followed by Renault with 15.9% (+33.4%) and by Hyundai with 6.2% (-15.5%).
Peugeot climbed 1 spot into 4th (+19.3%) while Volkswagen fell 1 spot into 5th (+13%).
Notably, Opel dropped 16.4% from 6th into 11th while Audi and BMW made their way into the top 10.
Looking at specific models the Dacia Logan was still the best seller in the rankings with a 11.3% share while gaining 89.9% in year-on-year volume. The Renault Kardian skyrocketed into 2nd and climbed 73 spots to secure a 9.2% share.
EV Market Trend and Outlook
Morocco’s EV sector expands steadily, growing by 156.8% in Q1 of 2026 up to a share of 6.7%. The segment’s surge has been spurred by the introduction of foreign models, in particular BYD, as well as government’s support to solidify local production.
BYD secured 1st, growing by 114.3% and with a 33.8% share. Peugeot followed into 2nd, up by 2 spots and 620.8% with 13.6% of the market while Citroen ranked 3rd with 13.5%, down 1 spot.
Medium-Term Market Trend
Morocco’s vehicle market grew steadily between 2014 and 2018, rising from 109,160 to 159,253 units, an increase of 45.9%. A downturn followed, with sales declining in 2019 and dropping sharply by 19.1% in 2020 due to COVID-19. Recovery came quickly in 2021 with a 34.5% rebound, though 2022 saw another dip before growth resumed in 2023.
Momentum strengthened in 2024, with sales climbing to about 178,500–179,000 units, marking a new peak for the decade, and further surging to 221,987 units in 2025. This expansion has been driven in part by the rapid rise of electric vehicles, with EV sales increasing from 3,907 units in 2024 to 11,077 in 2025, reinforcing Morocco’s role as a key EV hub in Africa.
Tables with sales figures
In the tables below we report sales for top 10 Brands.
