Spanish Auto Market grew 7.1% in year-on-year volume in 2024 compared to the prior year, totaling 1,014 million sales. This marked the fourth consecutive year of growth and the first time the market has surpassed 1 million since the pandemic. BMW grew by 29.6%, securing 9th place, while Kia dropped from the podium to 6th.
Market Trend and Outlook
For what concerns the transition to electric vehicles (EVs), the automotive sector in Spain is undergoing a significant transformation as it works to stay competitive on the global stage. As of December 2024, Spain’s EV market has seen a total of 46,760 sales, reflecting a 33.2% increase compared to the previous year. Tesla continued to lead the market, followed by BYD which experienced an impressive 757.2% growth, securing the second position by rising 11 spots. Volvo and Fiat also delivered strong performances, finishing 5th and 9th, respectively.
In line with the favourable economic setting, the Spanish Car Market ended the year on a positive note, growing 7.1% in year-on-year volume compared to figures in 2023 and reaching 1,014 million units. Sales in December confirmed the trend, growing 28.8% with 105,317 units.
Looking at cumulative data up to December 2024 brand-wise, Toyota secured a wide margin to defend the leadership with 95,598 sales (+19.7%), followed by Volkswagen -up 1 spot- at 66,917 (+4.6%), Seat -up 2 spots- with 65,308 (+11.5%) and Hyundai with 64,843 units sold (+10.1%).
In 5th Renault -up 2 spots- with 64,231 sales (+14.3%), followed by Kia -down 4 spots- with 59,901 sales (-9.6%), and Dacia -up 1 spot- at 54,773 (+12.1%).
In 8th place Peugeot -down 2 spots- at 51,773 sales (-11.5%) followed by BMW -up 3 spot- with 45,240 sales (+29.6%) and in 10th place Mercedes with 45,145 sales (+10.2%).
Looking at the best-selling models, reported in a dedicated article, we can anticipate that the Dacia Sandero was still on top of the rankings with a 18% increase in YTD sales, followed by the Toyota Corolla (+11.2%) and the Seat Ibiza (+32.3%).
Medium-Term Market Trend
Following 3 years of losses in 2013 the Spanish autos market started recovering, a growth that would last 6 years and would move sales from 744k to a peak of 1.34 million reached in 2018.
In 2019 sales staggered around the 1.3 million mark, but with the arrival of the pandemic in 2020 they fell 34.6% to 852k registrations. This would put the Spanish market in a difficult situation in the following two years.
After the pandemic car passengers sales remained practically flat in 2021 with 859k sales reported (+0.9%). 2022 performed even worse, losing 4.5% in y/y sales, before to score a robust recovery in 2023, when sales picked up 16.7%.
Tables with sales figures
In the tables below we report sales for all Brands, top 10 Manufacturers’ Groups, and top 10 Models.