World Light Vehicles ranking in April 2020 sales aggregated by manufacturer group sees the Toyota Group back on top, reaching 12.6% of market share. Volkswagen Group has lost almost 1 percentage point from 2019. GM slips in 5th place behind Hyundai-Kia.
During the last decade, the automotive industry competitive scenario changed dramatically due to the success or defeats of the manufacturers on following the development of the market dynamics which challenge each player at 360 degrees, from the ability to design appropriately for each market until to delivering an appropriate customer relation in any side of the World.
The Toyota Group is currently back on top of the market, registering the best performance in the Top 20 and managing to somewhat “contain” the losses compared to the followers in the Covid-19 crisis. Indeed, Toyota Group in April 2020 was holding 12.6% of market share, reaching the highest level in over 10 years.
Therefore, Volkswagen Group stepped back in the second position, as 35% of global sales are concentrated in China, which was the centre of the Coronavirus pandemic. Indeed, the German group has now declined to 11.2% of share, with Year to Date April sales at 2.270.651, down 30.5% from last year.
However, Volkswagen Group in recent years was having a great global coverage while managing the brand portfolio quite well. Starting from 10.9% of share in 2010, the Group grew up at a record of 11.9% in 2018 and in 2019 reported 12.2% share, temporarily reaching the market crown.
The Hyundai-Kia reached the 4th spot of the ranking, as their mother-country South Korea successfully responded to the Coronavirus outbreak. Indeed, the South Korean group is currently holding 8.9% of market share.
Behind, General Motors in April 2020 has therefore slipped in 5th place with 8.2% of market share, losing near 1 percentage point from last year. In 2010, the America group was the global leader, after leading the World for decades, thanks to a huge brand portfolio. However, most of GM sales were unprofitable and it was a clay giant, not far from bankruptcy. In the last decade, GM has reduced the covered territories and the brands (selling Opel to PSA) accepting to lose market share from 12.5% (including Opel) in the 2010 to 9.1% in 2019.
Moreover, we must highlight BMW Group performance, entering the Top 10 with 3.1% of share, despite the great dependence with the Chinese market.
The announced marriage between F.C.A. and P.S.A. – which is likely to occur despite the economic crisis due to Covid-19 – would potentially combine the current 8th and 9th larger manufacturers and should generate the sixth group at global level, with an April 2020 market share at 8.1%.
Tables with sales figures
In the tables below we report sales for the top 100 Models last months and year to date.