Tanzania 2023. Vehicle Market Still Has To Recover From The Pandemic Being Down 10.3%

The 2025 Toyota Land Criser 250
The 2025 Toyota Land Criser 250

Tanzanian vehicles market hasn’t yet recovered and still decreasing. In 2023 sales have been 2,826 (-10.3%). The market gained momentum in 2022, after two previous negative years, but was not able to maintain this trend throughout 2023. 

Market Trend and Outlook

Tanzania’s vehicle market 2023 lost value, down 10.3% with YTD figures reaching 2,826 registrations. December, similarly to the whole year, lost 13.4% reaching only 175 new sales. 

Looking at cumulative data up to December 2023 brand-wise, the leader Toyota reports a 22.2% growth while holding 23.4% market share, followed by Ashok Leyland which lost 36.3%. Isuzu reports the worst performance, increasing 181,7% in yearly sales.