Ukraine. Renault taking the lead in a market growing by 7.9%

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Ukrainian Cars market
Renault-Kadjar-2019

Ukrainian Cars market in 2019 immediately recovered from the previous year’s drop. Indeed, the year ended with Total sales at 88.335 (+7.9%). Renault was the new market leader – with 16.5% of share – ahead of Toyota and Kia.

Economic Environment

Ukrainian economy grew solidly in the third quarter, according to a flash estimate. Although the details behind the release are not yet available, buoyant private consumption was likely in the drivers’ seat given wages continued to grow strongly in the period and consumer confidence soared to a 12-year high in September. Industrial production, however, recorded a fourth consecutive drop in September, suggesting the industrial sector likely restrained overall activity somewhat.
Growth is seen broadly steady next year, supported by solid fixed investment thanks to efforts to attract FDI and improve the business climate. In addition, household spending is seen remaining healthy thanks to a tightening labor market and receding inflation. Risks to the outlook stem from backtracking or slow reform momentum, which could hurt recovering confidence.

Market Trend

Ukrainian vehicles market has been hit both by economic and political crisis falling down at near one-tenth of the record level (over 600.000 sales) achieved over a decade ago. The negative peak was hit in 2016, with only 65.516 units sold. Then, the market registered a sign of recovery in 2017 with 82.729 units. However, sales went down 2.4% again in 2018 at 80.742.

In 2019, according to the data released by the Ukranian Association of Automobile Manufacturers, immediately recovered from the previous year’s drop. Indeed, the year ended with Total sales at 88.335 (+7.9%).

In the competitive landscape, after several years in where Toyota played as a protagonist, the Ukranian market is now having a new market leader. Indeed, Renault is currently on top of the ranking, soaring at 67.4%. Renault’s market share registered an astonishing growth during the last decade, moving from 3.4% in 2010 to 16.5%.

Despite losing the market crown, the former leader Toyota is growing in double-digits (+24.7%), holding 14.2% of market share.

Behind, Kia conquered the podium – growing over 2.5 points of market share in just a year – ahead of Skoda and Nissan, which held respectively 7.1% and 6% of share.

Service Solutions

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Rank 2019Rank 2018BrandSales YTD 2019Sales December+/- YTD 2019Share 2019Share December
12Renault14.60380667,4%16,53%11,50%
21Toyota12.57078924,7%14,23%11,25%
37Kia7.58657555,4%8,59%8,20%
45Skoda6.23150115,3%7,05%7,15%
54Nissan5.333476-3,7%6,04%6,79%
66Hyundai5.0994202,4%5,77%5,99%
73Volkswagen4.675402-24,4%5,29%5,73%
812Suzuki2.614177-0,2%2,96%2,52%
99Mazda2.483236-20,6%2,81%3,37%
1013Peugeot2.3661747,5%2,68%2,48%
1115BMW2.3421879,0%2,65%2,67%
1214Mitsubishi2.2882454,2%2,59%3,49%
1311Mercedes2.165239-18,4%2,45%3,41%
148Ford1.727216-44,8%1,96%3,08%
1516Lexus1.6771277,3%1,90%1,81%
1617Citroen1.6769917,3%1,90%1,41%
1719Chery1.6729438,5%1,89%1,34%
1810Audi1.594265-45,4%1,80%3,78%
1921Fiat1.24910837,1%1,41%1,54%
2024Volvo1.09010243,8%1,23%1,45%
2023Land Rover1.0908639,6%1,23%1,23%
2130Seat79019122,5%0,89%0,27%
2222Subaru710115-20,2%0,80%1,64%
2326Lada6865019,7%0,78%0,71%
2427Porsche573590,7%0,65%0,84%
2520Honda525109-46,0%0,59%1,55%
2639Haval43483675,0%0,49%1,18%
2735Opel3741278,9%0,42%0,17%
2836Jaguar3384062,5%0,38%0,57%
2929Infiniti32439-27,2%0,37%0,56%
3033JAC2782517,8%0,31%0,36%
3125Chevrolet25541-60,0%0,29%0,58%
3218Ravon2083-83,9%0,24%0,04%
3337Jeep175242,3%0,20%0,34%
3432Great Wall1086-64,1%0,12%0,09%
3538Mini10610-29,3%0,12%0,14%
3634Tesla10231-52,1%0,12%0,44%
3731Geely56--84,2%0,06%0,00%
3841Bentley366-5,3%0,04%0,09%
3945Alfa Romeo35375,0%0,04%0,04%
4040Maserati241-40,0%0,03%0,01%
4150Rolls-Royce141366,7%0,02%0,01%
4246Acura103-47,4%0,01%0,04%
4343UAZ81-69,2%0,01%0,01%
4449Dodge7-16,7%0,01%0,00%
4442Smart73-81,1%0,01%0,04%
4544Lincoln5--76,2%0,01%0,00%
4547Buick51-64,3%0,01%0,01%
4648Cadillac41-55,6%0,00%0,01%
4750Aston Martin3-0,0%0,00%0,00%
4828ZAZ2--99,6%0,00%0,00%
4851Chrysler2-0,00%0,00%
4948GMC11-88,9%0,00%0,01%

Rank 2019Rank 2018GroupSales YTD 2019Sales December+/- YTD 2019Share 2019Share December
11Renault Nissan Alliance23.234161633,0%26,35%23,05%
23Toyota Group14.24791622,3%16,15%13,07%
32Volkswagen Group13.8991252-10,1%15,76%17,86%
44Hyundai-Kia12.68599528,7%14,38%14,19%
55P.S.A.4.41628515,1%5,01%4,07%
69Suzuki2.614177-0,2%2,96%2,52%
77Mazda2.483236-20,6%2,82%3,37%
810BMW2.4621987,0%2,79%2,82%
98Mercedes Daimler2.172242-19,3%2,46%3,45%
106Ford Group1.732216-45,0%1,96%3,08%

Rank 2019Rank 2018ModelYTD 2019YTD 2019 VarDecember SalesDecember var
12Kia Sportage6.02792,7%57938,5%
21Renault Duster5.20250,1%56944,8%
35Renault Logan4.48988,2%467135,9%
43Toyota RAV44.22759,3%455247,3%
512Renault Sandero3.246105,3%451252,3%
68Skoda Octavia2.85233,4%38385,9%
715Toyota Prado2.67198,0%392226,7%
86Hyundai Tucson2.55814,8%26220,2%
97Nissan Qashqai2.112-3,9%188-4,6%
104Toyota Camry1.835-23,7%160-20,0%