Uruguay 2016. Auto sales down for the third year in a string


Uruguay Vehicles Sales in 2016 declined for the third consecutive year, dragged down by the difficult economic situation in Brazil and Argentina. Fiat was the new brand leader.

Market Outlook

The Uruguayan economy is expected to have decelerated for the third consecutive year in 2016, dragged down by the difficult economic situation in Brazil and Argentina. The economy should gain some strength in 2017 on the back of expanding private consumption and fixed investment. FocusEconomics Panelists expect GDP to increase 1.0% in 2017, which is unchanged from last month’s forecast, before picking up to 2.2% in 2018.

Meantime, the new vehicles market in 2016 was in negative territory for the third consecutive year. However the sales declined moderately, sustained by the strong end performed in the last two months of the year.

According to data released by the ACAU, the Asociation del Comercio Automotor del Uruguay, the domestic vehicles passengers in December the sales had been 5.979 (+14.3%), for a total of 44.369 (-8.5%).

Competitive Arena 

The brand leader of the year was Fiat recording 5.524 units (+31.5%) ahead of Volkswagen with 5.436 (-3.9%), while Suzuki was third despite the sales losses with 4.473 (-35.4%). Among the highest increases were posted by Ford, Toyota, Mazda, Geely and Renault, while the best performers were Zotye and Jeep (+745.2%).

Chery reported the worst performance losing 66.1% followed by Chana, Suzuki, BYD, Chevrolet and Dongfeng.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

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