Global Market 2020. Honda reaches the podium, while Toyota keeps widening the gap from Volkswagen

World Cars Brand

World Cars Brand Ranking in May 2020 sees Toyota – one of the least damaged from Covid-19 crisis – widening the gap from Volkswagen, reaching 11% of market share. Honda reached the market podium, outpacing the free-falling Ford.

The Global Auto Brands Ranking

In May 2020, Toyota brand reached 11% share with year to date sales at 586.357, after further widening the gap from the followers during the Covid-19 crisis. Toyota – together with Kia – was one of the least damaged top 10 brands by the Coronavirus pandemic – actually losing 19.4% from the previous year. In recent years, the market share was ranging between a minimum of 9.2% (in 2016 and 2017) and a maximum of 10.2% (in 2019).

Furthermore, tracking the ranking of top-selling car brands in the World since 2010, we have always seen Toyota leading the scene. Indeed, the Japanese benefit from the strategy to have concentrated in a single brand the most powerful line-up in the World and while other manufacturers have assembled different brands aiming to cover more customer segments, Toyota have just a little diversification in the one-brand strategy, with Lexus in the luxury segment and Daihatsu in the small, low-cost vehicles.

Volkswagen – in 2nd position – has lost terrain during the Covid-19 crisis, due to its large dependence with the Chinese market, which counts for over 40% of global sales. However, despite reporting the worst top 10 year-to-date trend, in May Volkswagen has matched the market trend, losing 27.1%. In recent years, the German-based brand held a stable share, between a peak of 8.4% (in 2014) and a minimum of 7.4% (in 2017).

Behind, Honda has conquered the 3rd position in the year to date ranking, thanks to an impressive performance in May. Indeed, the Japanese brand has reported the best top 10 performance in May, losing “just” 17.3% year on year, while outpacing the free-falling Ford (-36%), which is actually taking the 4th position.

However, the star of the year is certainly Tesla. The American – together with Saipa – is the only positive brand within the Top 50, actually gaining 16 positions from last year. Indeed, with 134.725 units sold (+10.3%) Tesla jumps 41st.

Tables with sales figures

In the table below we report sales for Top 50 Brands.

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