Zimbabwe. In 2019 auto sales fell at the decade’s lowest

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Zimbabwe Vehicles
Ford-Ranger_Raptor-2019

Zimbabwe Car Industry dropped sharply down in 2019, at the lowest volume of the entire decade. Indeed, Full-year sales have been 2.637, losing 42.8% from the previous year. Toyota has dominated, holding 20% of share in 2019, with a wide gap over Ford and Nissan.

Zimbabwe’s economy contracted by 12.8% in 2019 due to poor performance in mining, tourism, and agriculture. Foreign currency and electricity shortages affected mining and tourism. Agriculture shrank about 15.8% due to cyclone Idai in March 2019, prolonged drought, livestock diseases, and currency shortages reducing the availability of inputs. Despite a global mineral price recovery, production in Zimbabwe dropped below 2018 levels.

Zimbabwe’s new vehicles market grew up until the 2013 when sales hit the record of 7.860 units, before to rapidly decline at 3.754 in the 2016 – as the economic crisis moved demand on cheaper used vehicles – and at only 3.345 in 2017. In 2018, after four consecutive years of decline, the market started to recover. Indeed, the year ended with registrations at 3.800 (+13.6%).

However, in 2019, the market fell below the 3.000 units sold, at the lowest volume of the entire decade. Indeed, Full-year sales have been 2.637, losing 42.8% from the previous year.

In the competitive landscape, thanks to the off-road powerful line-up and a presence in the market for more than 50 years, Toyota has dominated, holding 20% of share in 2019, with a wide gap over Ford and Nissan, both with over 10% of share.

Tables with sales figures

In the tables below we report sales for Top Brands

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