Zimbabwe 2021. Toyota Keeps Consolidating Leadership In Market Falling 6.9%

Zimbabwe car market
The 2022 GMC Terrain AT4

Zimbabwe’s Auto market in 2021 drops 6.9% with 2,424 sales, reporting a double-digit drops in the second half of the year. Leader Toyota remains unchallenged, and keeps gaining market share.

Market Trend

Zimbabwe’s car market this year was unable to grow and reported a negative performance in the second half of the year.

Zimbabwe’s new vehicles market grew up until 2013 when sales hit the record of 7.860 units, before to rapidly decline at 3,754 in 2016 – as the economic crisis moved demand on cheaper used vehicles – and at only 3,345 in 2017. In 2018, after four consecutive years of decline, the market started to recover. Indeed, the year ended with registrations at 3,800 (+13.6%).

However, in 2019, the market fell below the 3,000 units sold, at the lowest volume of the entire decade. Indeed, Full-year sales have been 2,637, losing 42.8% from the previous year.

Due to the COVID-19 Pandemic full-Year sales for 2020 have been 2,603, reporting just a decline of 1.3% compared to 2019.

In 2021 the year started quite positively the Zimbabwe market, in fact, in Q1 660 units have been sold, reporting a 10% increase in sales compared to Q1 2020, and in Q2 sales kept growing, reporting a 11.7% increase in sales.

In Q3 sales fell 10.8% with 561 units sold, and lost 30.7% in Q4 with 543 units sold.

Indeed, Full-Year sales for 2021 have been 2,424, reporting a 6.9% decrease compared to 2020.

Zimbabwe quarterly sales variation
Zimbabwe quarterly sales variation

Brand-wise, this year the leader Toyota (+22.4%) gained 5.8% market share, followed by Tata (+8.2%), which gained 1.7% share. Isuzu (-9%) was in the third position and lost 0.5% market share.

The most sold model in the country remains the Toyota Hilux with 278 sales (+27.5%), holding 13.8% market share.