Australia 2022. Vehicle Market Up 1.5% With Kia Entering Top 3

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The 2023 Kia Sportage PHEV
The 2023 Kia Sportage PHEV

Australian Vehicles Market in December 2022 records the 6th consecutive growth with 84,393 sales (+10.6%). 2022 totals 1.04 million registrations (+1.5%). Kia jumps into 3rd position with a 15.3% growth.

Market Trend and Outlook

In December 2022 the Australian vehicle market records the 6th consecutive growth with 84,393 sales (+10.6%). 2022 closes at 1.04 million registrations, 1.5% higher than the previous year.

Looking at cumulative sales from the year brand-wise, the leader is still Toyota with 231,050 sales (+3.3%), followed by Mazda at 95,718 (-5.3%), Kia -up 2 spots- at 78,991 (+15.3%) and Mitsubishi at 76,991 sales (+13.7%).

Hyundai falls 2 spots into 5th position with 73,345 sales (+0.6%), in front of Ford at 66,628 (-6.7%) and MG with 49,582 registrations (+27.1%).

Subaru secures 9th position rising 2 spots with 36,036 total sales (-2.6%), followed by Isuzu at 35,323 (-1.2%) and Mercedes in 10th with 31,281 (-5.3%).

Medium-Term Market Trend

In the past decade the Australian vehicle market has remained relatively stable. In 2010 and 2011 sales remained around 950k registrations. While in 2012 with a 12.6% growth light vehicle sales rose above 1 million and stayed above this mark until the arrival of the pandemic. During these 8 years sales didn’t fluctuate much reaching a maximum of 1.17 million in 2016 an a minimum in 2019 at 1.04 million sales.

With the arrival of Covid-19 in 2020 the Australian vehicle market took a 15.1% hit moving  sales down to 880k registrations.

This drop enhanced by closing down of manufacturing plants and distributors didn’t last long. In 2021 sales jumped back above the 1 Million mark with a y/y growth of 14.9%. 2022 projections are more conservative, aiming at a 2.4% y/y increase in sales. This slowing down of sales can be attributed to global issues with the supply chain due to a lack of raw materials for microchips. Demand is also slowing down because of the push towards EVs, an expensive alternative that not all consumers are able to afford.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Groups, and top 10 Models.

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