Bosnian Car Market in 2025 shows impressive expansion. YTD sales up to November gained 12.8% with a steady growth trends through the months. Toyota posted largest gains among leading brands, up 33.7%.
Economic Environment
In 2025, Bosnia and Herzegovina’s economic growth is forecast at around 2.0%, reflecting a slowdown in the first half of the year but a mild recovery expected in the second half. Real GDP growth reached 1.8% year-on-year in the first half, constrained by weak domestic consumption, lower investment, political uncertainty, and a negative contribution from net exports. Signs of recovery emerged from the second quarter onward, with improving retail trade, stronger export dynamics, and renewed growth in manufacturing, trade, and resilient service sectors such as IT, transport, and tourism.
Inflation re-emerged as a key challenge, averaging an estimated 3.9% in 2025, driven mainly by higher food, services, and energy prices, while the labour market remained relatively stable despite structural weaknesses and declining labour force participation. Looking ahead, growth is expected to gradually accelerate to about 3% in 2026–2027, supported by wage growth, services expansion, and the successful implementation of the Reform Agenda and the EU-backed Growth Plan.
Automotive Industry Trend and Outlook
Bosnia car sales have performed exceptionally well in recent years aside from a temporary dip in 2024. The trend persisted in 2025 as YTD sales up to November reached 10,379 units, up by 12.8%.
Brand-wise, this year the leader Skoda (+16.7%) secured a market share of 22.7%, followed by Toyota (+33.7%), which gained 1 spot and a 10.6% share. Volkswagen -down 1 spot- with 10.4% ranked 3rd (+14.6%), followed by Renault -up 1 spot- in 4th (+16.9%) and Hyundai -down 1 spot- in 5th (+1.6%).
Looking at models, the Skoda Octavia was still the best seller (+29.9%), followed by the Hyundai Tucson (+35.6%) which climbed 2 spots and the Skoda Fabia which fell 1 spot into 3rd (+6.2%).
Medium-Term Market Trend
The Bosnian car market has gradually recovered in recent years after the sharp contraction during the 2008–2009 crisis and the subsequent pandemic-related downturn. Following steady growth up to 2019, when sales reached 9,866 units, the market declined sharply in 2020 to 7,267 vehicles due to COVID-19.
Recovery began in 2021, with sales rising to 7,538 units (+11.9%), followed by continued growth in 2022 to 8,437 units (+11.9%). A strong rebound was recorded in 2023, when registrations surged to 10,912 units (+29.3%), exceeding pre-pandemic levels. In 2024, the market corrected moderately, with sales easing to 10,064 units (-7.8%), while remaining broadly stable at a historically solid level.
Tables with sales figures
In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models
