Bosnia 2020. Opel plummets (-48.3%) in market down 26.3%

Bosnia car market
The 2021 Toyota GR Yaris

Bosnian auto market in 2020 falls by 26.3% as the pandemic and lockdowns affect sales. Full-Year sales have been 7.267, while Opel falls 3 spots and loses almost half its sales (-48.3%).

Market Trend

The Bosnian car market has been hit in 2020 by the world-wide COVID-19 pandemic, which has impacted sales significantly.

The market in recent years has recovered following the deep fall scored in the 2008-2009 crisis. Moreover, after reporting a sharp drop in 2013, the market has steadily recovered reaching in 2017 10.803 sales – up 21.8% – keeping a positive score trend also during 2018, when registrations grew 1.1% at 9.690. In 2019, the market held a positive trend, with total sales at 9.866 (+1.8%).

After starting the year with a slightly positive trend (+3%), the market quickly collapsed in March as the virus struck. The sharpest drop in sales this year was in April when sales declined by 71.6% as the entire country was put in a complete lockdown.

In the second half of the year the market struggled to recover effectively, remaining down in double-digits until November (+2.4%) and maintained this new positive trend in December (+9.3%).

Indeed, Full-Year sales for 2020 have been 7.267, reporting a decline of 26.3% compared to 2019.

Bosnia monthly sales variation 2020
Bosnia monthly sales variation 2020

Brand-wise, this year the leader Skoda (-20.4%) gained 1.5% market share, followed by Volkswagen (-7.2%), which gained 2.9% share and reported the top 10 hold. Dacia lost 1.4% share, falling 40.2%.  Renault reached 4th place by jumping 2 spots (-21.6%), followed by Toyota which lost 34.2%.

Hyundai -up 1 spot- lost 20.2%, followed by Opel -down 3 spots- which reported the worst performance in the leaderboard by losing 48.3%, and Audi which jumped 2 spots and lost 10.1% sales. Closing the leaderboard we have Peugeot -down 1 spot- losing 34.2% this year and Citroen entering the leaderboard by jumping 1 spot, losing 39%.

The most sold vehicle this year has been the Skoda Octavia (-17.2%) with 709 units sold, followed by the Skoda Fabia, which lost 16.7% registering 305 new sales this year. The Hyundai Tucson (-10.3%) closes the podium and reports 286 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

This content is for members only.
Login Join Now