Brazil full year 2016. Chevrolet leader in a falling market.

Brazilian Vehicles Market

Brazilian Vehicles Market 2016 fell down for the fourth year in a row having lost over 1.6 million units from the 2012 record and landing below the 2 million units, the World’s 10th market. Chevrolet market leader.

Market Outlook

The smallest fall of GDP recorded in Q3 in over one year, confirmed that the economy is returning from rock bottom. However the economic dynamics remain feeble and the road to recovery is likely to be long. Leading indicators suggest that the economy is on weak footing in Q4: consumer confidence and the manufacturing PMI fell in November.

According to data released by the Anfavea, the Brazilian Association of Car Manufacturers, the new vehicles passenger’s sales in December hit the 24th y.o.y. drop down in a row, reporting 199.300 units (- 9.8%).

The domestic vehicles market remained afflicted by the heavy crisis even in 2016, hitting the 4th consecutive year of sharp decline.

The registrations had been 1.988.213 units (-19.7%), down almost 490.000 units compared to the 2015. Since the crisis start, the industry has lost over 1.6 million of annual sales, falling from the World’s fourth place to the current 10th.

Competitive Arena

In 2016, Jeep and Toyota were the only two brands within the top 10 with positive performance, while others increase were reported by Volvo and by Foton, Jaguar, Lexus and Alfa Romeo.

Losing less than the direct competitors, Chevrolet (-10.9%) was on the first step of the podium followed by Fiat (-30.5%) and Volkswagen (-36.5%), while among the worst performance there were Mitsubishi, Mercedes, Suzuki and Kia. 

The Chevrolet Onix was the best-selling model of the year with 153.372 units (+21.8%) ahead of the Hyundai HB20 with 121.616 (+10.2%) and the Ford Ka with 101.278 (-18.5%).

The whole ranking by model is inside the report dedicated to the Brazilian best selling models.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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