Italy 2014. Auto Market up in double-digit

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Car Market in Italy
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Car Market in Italy up in double digit after 5 years fueled by a mix of positive indicators. However the market level stands at lowest in decades with wide space for recovery. In January Ford, Renault and Opel shine.

In January 2015 according to data released by UNRAE, the Italian Association of Cars Importers, total new Car Passengers sold in Italy have been 132.643, up 11.1% compared with the correspondent month last year.

A double-digit growth was not seen in this market since March of 2010 and is encouraging for the rest of the year.  The already positive expectations for the Italian market (projected up 7% this year) have been recently reinforced by macro-economic indicator.

Stability on vehicles prices, drop of fuel cost and the new political stability in the country government under the strong Renzi leadership have reduced the consumer’s hesitations on substituting their cars.

This quarter the country will come out from the recession while the already strong exports will be boosted by huge cash injected in the system by BCE and by Euro depreciation.

Despite the positive launch of new 500X, Fiat has lost 5.2% of sales compared with January 2014 with 26.916 sales.

Volkswagen has lost as well, but only 0.7%, with 9.816 sales, while Ford in third fast started with +18.8%.

Renault and Opel, 4th and 5th, boomed sales as well

The split of DS brand out of Citroen was not avoiding a sharp decline for the French carmakers, while Jeep kept the rule of fastest growing brand ranking in 17th place with 2.555 units (+388%)

Others strong performances were posted by Dacia (11th with 4.502 sales, +28.8%) and Smart (19th with 2.201 sales, +31.8%).

As far as the car group’s performance and ranking, the leader was FCA with 28.2% market share, ahead of Volkswagen Group with 13.6% and Renault-Nissan with 13.4%.

As far as best-selling models ranking, the Fiat Panda was the leader with 9.441 sales (+12.6%) followed by Fiat Punto with 5.147 (-11.1%) and Lancia Ypsilon with 4.950 (-4.7%).

The new 500X was 21st with 1.415 units well behind the Jeep Renegade – produced in the same plant in South Italy – that was 15th with 1.947 units. Unfortunately for Fiat, the 500L collapsed 74.1% at 1.175 units.

The Range Rover Evoque lifts its Italian ranking record to 25th place.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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