Fiji vehicles market is the biggest in the Pacific Ocean region with recent years score always improving. In the 2017 sales hit the new record, up 11% from the previous year. Over 100.000 vehicles circulate in the archipelago, and 90% are Japanese.
Fiji is an archipelago of more than 330 islands, of which 110 are permanently inhabited, and more than 500 islets, amounting to a total land area of about 18,300 square kilometres. The farthest island is Ono-i-Lau. The two major islands, Viti Levu and Vanua Levu, account for 87% of the total population of 898,760. Fiji has one of the most developed economies in the Pacific due to an abundance of forest, mineral, and fish resources. Today, the main sources of foreign exchange are its tourist industry and sugar exports.
The automotive sector is well-developed and recent data estimate that around one out each ten people actually owns a car. In the 2015, the country crossed the 100,000 circulating vehicles, according to data released by the local Land Transport Authority which recorded a total of 103.415 registered vehicles running on our roads — 72.543 of which were privately owned while 11.246 were Public Service Vehicles (PSV).
Indeed, in recent years the market has constantly growth with 2017 ended at the new record of 3.803 vehicles sold, up 11.0% from the previous year.
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Toyota is market leader with 932 sales (-18.5) with 28% of market share, followed by Hyundai and Isuzu.