Fiji vehicles market is the biggest in the Pacific Ocean region, consistently increasing in recent years. In the 2018 the market hit a new All-Time record, with 4.609 sales (+20.1%). Toyota has dominated – holding 36.2% of share – scoring an impressive growth, still followed by Hyundai and Isuzu.
Fiji is an archipelago of more than 330 islands, of which 110 are permanently inhabited, and more than 500 islets, amounting to a total land area of about 18,300 square kilometres. The farthest island is Ono-i-Lau. The two major islands, Viti Levu and Vanua Levu, account for 87% of the total population of 898,760. Fiji has one of the most developed economies in the Pacific due to an abundance of forest, mineral, and fish resources. Today, the main sources of foreign exchange are its tourist industry and sugar exports.
The automotive sector is well-developed and recent data estimate that around one out every ten people actually owns a car. In the 2015, the country crossed the 100,000 circulating vehicles, according to data released by the local Land Transport Authority which recorded a total of 103.415 registered vehicles running on our roads — 72.543 of which were privately owned while 11.246 were Public Service Vehicles (PSV).
Indeed, in recent years the market has constantly grown with 2017 ended at a record of 3.803 vehicles sold, up 11.0% from the previous year. In the 2018, sales kept increasing with an impressive pace, with registrations at 4.609 (+20.1%), signing the new All-Time record.
In the competitive landscape, Toyota was still the market leader – holding 36.2% of share – with 1.667 sales (+71.1%), followed by Hyundai with 903 (+25.9%) and Isuzu with 625 (+3.8%) units sold.