Greece 2021. Kia Keeps Performing Impressively, In Market Gaining 24.5%

The 2023 Kia Sportage

Greek Auto market in 2021 rises by 24.5% with 100,838 sales, reporting a very strong first half, followed by slight fall in the second half. Kia enters the leaderboard by gaining 90.9%, rising 8 spots.

Market  Trend

The Greek car market this year recovered from the pandemic crash of 2020 and reported a very promising performance in the first half, followed by a slight fall in the second half.

The market was recovering after the sharp fall reported during the harsh 2008-2010 financial crisis and, since 2012, the car passenger’s segment improved substantially. In 2018, the market grew from 58,480 in 2012 to 103,436, and in 2019 signed the 7th consecutive year of growth. Indeed, Total sales in 2019 have been 114,110, growing in double-digits (+10.3%).

Due to the COVID-19 pandemic sales fell in  2020. In fact, 80,906 units have been sold, reporting a decline of 29.1% compared to 2019.

In 2021 the year started positively for the Greek market, in fact, in Q1 23,439 units have been sold, reporting a 9.6% increase in sales compared to Q1 2020, while in Q2 sales started growing quickly, reporting a 130.1% increase in sales with 34,923 units due to the incredibly low volumes in Q2 2020.

In Q3 sales remained flat, losing just 0.3% with 23,396 units, while in Q4 sales fell 8.8% with 19,080.

Indeed, Full-Year sales for 2021 have been 100,838, reporting a 24.5% increase compared to 2020. 

Greece quarterly sales variation
Greece quarterly sales variation

Brand-wise, this year the leader Toyota (+28.3%) gained 0.4% market share, followed by Peugeot (+33.5%), which gained 0.7% share, and Hyundai which gained 2.2% share and rose 67.5%.  Volkswagen fell in 4th place and lost 8.3%, followed by Opel which gained 15.1%.

Citroen -up 1 spot- reached 6th place and gained 37.5%, followed by Suzuki (+31.2%) and Kia -up 8 spots- gained 90.9% sales reporting the best performance on the leaderboard. Closing the leaderboard we have Mercedes which gained 19.1% followed on the other hand by BMW -up 2 spot- which entered the leaderboard and gained 32%.

The most sold vehicle this year remains the Toyota Yaris (+9.9%) with 4,978 units sold, followed by the Opel Corsa rising 24.9% and registering 3,489 new sales this year. The Peugeot 208 (+25.9%) -up 1 spot- closes the podium and reports 3,450 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

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