Greek Cars Market in 2026 is struggling. YTD sales up to february fell by 1.8%, with Citroen emerging 47.8% and eyeing top spot as leader Toyota fell 12.4%. EVs grew 31.8% to reach a share of 6.7%.
Economic Environment
Greece’s economic outlook in 2026 remains relatively strong, supported by robust domestic demand and continued implementation of EU-funded investment programs, though external risks persist. Economic growth reached about 2.1% in 2025 and is projected to moderate slightly to around 1.8% in 2026 as higher energy prices and weaker external demand weigh on activity. Inflation remains somewhat elevated at just above 3%, while the current account deficit, although narrowing, is still relatively large due to strong import demand.
Public finances have improved significantly, with the debt-to-GDP ratio declining from its earlier peak and primary fiscal surpluses remaining strong. The banking sector is stable, with improved asset quality, low non-performing loans, and steady credit growth, particularly to businesses. However, medium-term growth prospects remain constrained by structural issues such as low investment, weak productivity, and demographic challenges. Ongoing reforms aimed at digitalization, labor market participation, and reducing administrative burdens are expected to support long-term growth.
Automotive Industry Trend and Outlook
After struggling in January (-5.4%), the greek car market partially curbed the losses, despite still falling 1.8% up to February 2026 reaching 20,102 units sold.
Brand-wise, Toyota was still the market leader (-12.4%), in front of Citroen -up 3 spots- in 2nd (+47.8%), Opel -down 1 spot- ranked in 3rd (-5.8%), Peugeot -down 1 spot- in 4th (-24.7%) and Suzuki -up 4 spots- in 5th (+13.8%).
BMW ranked into 6th (-0.2%), in front of Hyundai -down 3 spots- in 7th (-32.5%), Dacia -up 10 spots- in 8th (+161.7%) and Renault -up 18 spots- in 9th (+431.2%). Audi grew 2 spots into 10th and closed the top 10 (+46%).
Looking at specific models the Toyota Yaris was still the best seller despite a 10.8% decrease in year-on-year sales. The Citroen C3 rose 16.1% and 2 spots into 2nd while the Opel Corsa dropped 1 spot and closed the podium (-22.6%).
EV Market Trend and Outlook
Greece’s EV transition remains gradual, reaching a 6.7% share up to February 2026 (+31.8%). Looking forward, the segment is expected to rely on plug-in hybrids as a transitional solution, while full EV growth hinges on affordability, charging infrastructure, and support from fleet and public-sector demand.
BYD stays at the top with a share of 32.4% (+9.8%), while Opel rose 12 spots and secured 2nd. Tesla ranked 3rd, losing 1 spot and 22.1%.
Medium-Term Market Trend
Greece’s car market continued expanding in recent years, with sales rising from 134,490 units in 2023 (+27.7%) to 137,071 in 2024 (+1.9%), and further to 144,222 in 2025 (+5.2%), showing steady but moderating growth.
Earlier, the market had been recovering from the effects of the 2008–2010 financial crisis, with sales at 71,222 units in 2014 before climbing to a peak of 114,109 units in 2019. The COVID-19 pandemic disrupted this progress in 2020, causing a 29% drop to 80,977 units, but the market rebounded strongly in 2021 and continued growing in 2022.
Electric vehicle adoption has accelerated more recently, with sales increasing from 4,670 units in 2023 (+156.9%) to 6,798 in 2024 (+45.6%), and reaching 8,955 in 2025 (+31.7%). While EV growth is strong, overall adoption remains relatively low compared to other European markets due to limited charging infrastructure, higher upfront costs, and continued consumer preference for conventional vehicles.
Tables with sales figures
In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.
