Greece 2024. Auto Market Starts Off Strong In January (+21.1%)


Greek Cars Market off to a promising start in 2024. Total sales in January reach 12,752 units (+21.1%). BMW booms 195.5% and Skoda increases by 187.3% both making it into the Top 10.

Market  Trend and Outlook

Sales in January 2024 grow for the 19th month in a row and reaching 12,752 new registrations (+21.1%).

Looking at cumulative from January brand-wise, Toyota becomes the new market leader with 1,948 sales (+67.1%), in front of Peugeot -up 3 spots- at 1,291 (+35.6%), followed by Citroen -up 1 spots- at 1,278 sales (+24.1%), Suzuki -up 3 spots- at 926 (+77.4%) and Opel -down 4 spots- at 918 units sold (-34.0%).

Hyundai falls 3 spots into 6th position with 805 sales (-29.6%), in front of Volkswagen -down 1 spot- with 573 sales (-17.7%), BMW -up 19 spots- with 529 sales (195.5%) and Skoda -up 11 spots- with 497 units sold (+187.3%).

Nissan -down 1 spot- closes the Top 10 with 456 new car registrations (+48.5%).

Looking at specific models the Toyota Yaris is still the best seller with a 51.5% increase in year-on-year sales, followed by the Citroen C3 up 384% and 1 spot from the previous year.

Medium-Term Market Trend

Up to 2012 the Greek car market felt the consequences of the financial crises (2008-2010), falling -28.5% in 2011 and -19.7% in 2012 . In 2013 the market began to grow again and this uptrend continued for 7 years, reaching the all-time high at 115,830 in 2019.

The arrival of the pandemic made the Greek car market collapse 30.1% back down to 80,973 total sales.

Luckily in 2021 the market grew 24.6% back above the 100k mark and in 2022 rose another 4.4% to 105,278.

The Automotive industry in 2023 will have to confront a few factors that put negative pressure on sales: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs, an expensive alternative for low income consumers. Despite these factors, yearly figures totalled 134,490 sales (+27.7%).

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

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