Guadeloupe 2020. Renault keeps gaining share in market down 25.2%

Guadeloupe car market
The 2021 BMW M4 Coupe Competition

Guadeloupe vehicles market falls due to the global pandemic affecting sales. Indeed, Full Year 2020 sales have been 14.366, down 25.2% compared to 2019. The leader Renault keeps gaining share and reaches 25.8%.

Market Trend

Guadeloupe is a French territory in the Caribbean zone. The economy is largely focused on tourism and public service. The region has rich biodiversity and a strategic location. Banana and sugar cane cultivation is still key to the economy. Nevertheless, high unemployment, particularly for young people and early school-leaving, hampers regional development.

The new vehicle’s market is almost stable and in recent years has hit a peak in 2016 with 16.440 sales, while in 2017 sales were 15.516, down 5.6% from the previous year.

In 2018, the market immediately recovered, closing the year with 17.520 units sold, up 5.3%, while in 2019 19.206 units have been sold, reporting a 9.6% increase.

Full-Year sales for 2020 have been 14.366, reporting a 25.2% decrease compared to 2019.

Brand-wise, this year the leader Renault (-19.2%) gained 1.9% market share, followed by Toyota (-22.8%) which gained 0.3% market share. Peugeot (-21.5%) was in the third position and gained 0.6% market share as well.

The most sold model in the country is the Renault Clio with 1.384 sales (-19.3%), holding 9.6% market share.