Ireland 2019. Auto market declined for the third year in a row

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Irish cars market
Volkswagen-T-Roc_R-2020

Irish cars market in 2019 signed the third consecutive declining year. Indeed, registrations ended the year at 117.100, losing 6.7%. Volkswagen held the market crown for the third year in a row, while Toyota won the second position’s battle against Ford.

Economic Environment

Irish economic growth rebounded in the third quarter, after having contracted in the second quarter. Q3’s upturn was underpinned by a positive contribution from net trade as export growth held stable and imports contracted amid falling purchases of intellectual property products.

On the domestic side, government expenditure picked up pace in Q3, while household spending remained subdued despite improving and fixed investment contracted. Turning to the fourth quarter, available data is mixed.

Market Trend

Irish Automotive industry has scored a strong recovery since the 2014, both in the car and light commercial segments, ending the 2016 at best level out of the last 8 years. However, in the 2017 the market fell down again losing 10.4% with 131.336 car sold.

In the 2018  the car passenger’s market lost moderately – down 4.2% – confirming the decline started in recent years and closing with 125.784 sales.  The reason of this negative trend can be found looking at the UK environment, where a drop in demand in an uncertain Brexit context has made Ireland full of zero-km sales, while blocking the local new car market.

In the 2019 the market was even worse than the previous year, signing the third consecutive year of decline. Indeed, registrations ended the year at 117.100, losing 6.7%.

Volkswagen (considering passengers cars and LCVs) marked the third year in a row on top of the ranking, holding over 12%. Behind, the harsh battle for the second place ended with Toyota overtaking Ford by a few units, both holding near 10% of share.

Disappointing performances scored by Nissan and Kia, both losing 1 spot while declining in double-digits.

Service Solutions

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Rank 2019Rank 2018BrandSales YTD 2019+/- YTD 2019Share 2019
11Volkswagen13.508-1,9%11,54%
22Toyota12.1230,7%10,35%
33Hyundai11.053-5,0%9,44%
44Ford9.626-14,7%8,22%
56Skoda9.3002,0%7,94%
65Nissan8.203-15,4%7,01%
78Renault6.550-8,7%5,59%
87Kia6.453-11,9%5,51%
99Peugeot5.6340,7%4,81%
1010Audi4.582-6,9%3,91%
1111Opel4.202-12,7%3,59%
1214Seat4.08710,8%3,49%
1312BMW4.010-6,4%3,42%
1413Mercedes3.311-20,1%2,83%
1515Dacia3.018-16,7%2,58%
1616Mazda1.872-15,3%1,60%
1717Volvo1.490-13,9%1,27%
1818Honda1.326-0,5%1,13%
1919Suzuki1.216-5,4%1,04%
2021Land Rover1.13711,0%0,97%
2120Citroen926-17,0%0,79%
2222Mitsubishi91018,5%0,78%
2325Mini523-5,8%0,45%
2426Lexus5013,5%0,43%
2524Jaguar459-24,5%0,39%
2623Fiat401-39,0%0,34%
2728Tesla270125,0%0,23%
2829Jeep11525,0%0,10%
2927Subaru96-50,8%0,08%
3032Porsche67-9,5%0,06%
3131SsangYong47-42,0%0,04%
3230Alfa Romeo39-55,2%0,03%
3333DS38171,4%0,03%
3434Bentley716,7%0,01%

Rank 2019Rank 2018GroupSales YTD 2019+/- YTD 2019Share 2019
11Volkswagen Group31.551-0,1%26,93%
22Renault Nissan Alliance18.681-12,2%15,95%
33Hyundai-Kia17.506-7,7%14,94%
44Toyota Group12.6240,8%10,78%
55P.S.A.10.800-6,4%9,22%
66Ford Group9.626-14,7%8,22%
77BMW4.533-6,3%3,87%
88Mercedes Daimler3.311-20,1%2,83%
99Mazda1.872-15,3%1,60%
1011Tata1.596-2,2%1,36%

Rank 2019Rank 2018ModelYTD 2019YTD 2019 Var+/- December
114Toyota Corolla4406121,6%
21Hyundai Tucson3828-4,9%-60,0%
32Nissan Qashqai3748-6,4%-100,0%
46Volkswagen Tiguan320111,3%150,0%
55Skoda Octavia3199-4,7%
63Volkswagen Golf3074-22,5%
716Hyundai Kona293950,3%
84Ford Focus2766-26,8%-100,0%
97Toyota Yaris2554-10,5%600,0%
109Toyota C-HR25090,2%