Ireland 2024. Auto Market Surges In January (+14.9%)


Irish Car Market increases by double-digits in 2024. New sales in January reach 31,446 untis (+14.9%). Nissan booms 83.9%, rising into 6th place.

Market Trend and Outlook

The Irish Car Market reported a total of 31,446 new sales and with a 14.9% increase compared to the previous year, regaining slight momentum.

Looking at data from January 2024 brand-wise, the leader remains Toyota with 5,454 sales (+22.7%), followed by Hyundai at 3,784 (+2.1%) and Volkswagen with 3,003 units sold (+18.3%).

Skoda with 2,717 sales (+31.6%) ranks in 4th, followed by Kia  with 2,057 sales (+22.4%), Nissan -up 6 spots- with 1,607 (+83.9%) and Peugeot -up 1 spot- with 1,549 new registrations (+32.8%).

Audi in 8th with 1,302 sales (+14.4%), in front Ford -down 3 spots- at 1,296 (-14.8%) and Dacia -down 3 spots- closing the top 10 with 4,534 sales (-27.7%).

Looking at specific models the Hyundai Tucson is still the best seller despite only increasing by 8.9% in year-on-year volume, followed by the Toyota Corolla up 79.6%.

Medium-Term Market Trend

The Irish car Market in 2011 started at 91,835 sales and fell for the following 2 years to 71,307 in 2013. The number of new registrations grew in 2014  to 97,289 and in the years after, reaching 147,612 in 2016. From 2017 to 2019 the market dropped to 117,146 by the end of 2019.

In 2020 ,magnified by the pandemic, the downtrend continued with new car registrations falling 24.4% to 88,606.

Post-covid in 2021 the Irish car market boomed 18.6% rising back above the 100k mark to 105,127 sales. Although the uptrend continued for the second year in a row the growth was a lot less pronounced, with 2022 reaching 105,483 sales (+0.3%). A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and the Governments push towards Evs.

The Irish Car Market reported a total of 121,993 new sales and with a 15.3% increase compared to the previous year.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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