Irish Car Market in October 2023 falls for the third month in row after 7 consecutive growths, with new sales at 2,174 (-17.1%). YTD figures at 120,734 are up 15.8% from the previous year. Dacia jumps 4 spots into 9th place (+41.3%).
Market Trend and Outlook
The Irish Car Market in October 2023 falls for the third month in a row after 7 consecutive growths, with new sales at 2,174 (-17.1%). YTD figures at 120,734 are up 15.8% from the previous year.
Looking at data up to October 2023 brand-wise, the leader remains Toyota with 16,380 sales (+3.8%), followed by Volkswagen -up 1 spot- at 13,304 (+14.5%) and Hyundai with 11,790 units sold (-6.7%).
Skoda with 10,098 sales (+33.6%) ranks in 4th, followed by Kia with 9,109 sales (+14.7%), Ford with 5,966 (+18.8%) and Audi -up 1 spot- with 5,246 new registrations (+21.8%).
BMW jumps 2 spots into 8th with 4,757 sales (+17.4%), in front Dacia at 4,721 (+41.3%) and Peugeot closing the top 10 with 4,491 sales (-3.9%).
Looking at specific models the Hyundai Tucson is still the best seller despite losing 18.0% in year-on-year volume, followed by the Toyota Corolla up 8.4%.
Medium-Term Market Trend
The Irish car Market in 2011 started at 91,835 sales and fell for the following 2 years to 71,307 in 2013. The number of new registrations grew in 2014 to 97,289 and in the years after, reaching 147,612 in 2016. From 2017 to 2019 the market dropped to 117,146 by the end of 2019.
In 2020 ,magnified by the pandemic, the downtrend continued with new car registrations falling 24.4% to 88,606.
Post-covid in 2021 the Irish car market boomed 18.6% rising back above the 100k mark to 105,127 sales. Although the uptrend continued for the second year in a row the growth was a lot less pronounced, with 2022 reaching 105,483 sales (+0.3%). A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and the Governments push towards Evs.
Tables with sales figures
In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models