Jordanian Auto Market in 2024 reached the highest level of the last 7 years, up 3.8%. Changan emerged with standout performance and rose 10 spots into 3rd.
Market Trend and Outlook
Jordan’s economy grew by 2.4% in 2024, supported by manufacturing and services but constrained by slow investment and a 2.2% growth rate in the first half of the year. Tourism revenues fluctuated, rising 2.1% in June but falling 4.9% in the first half, reflecting a 7.9% drop in tourist numbers. Inflation remained stable at 1.54%, while the budget deficit reached -5.2% of GDP, with public debt at 43.75 billion dinars by September.
Unemployment remained high at 21.5%, despite government initiatives, and foreign direct investment grew only 4%, indicating challenges in attracting investors. The current account deficit stood at -6.8% of GDP, while renewable energy projects expanded to reduce fossil fuel dependence.
Jordan’s EV market underwent a structural shift in 2024, surging 226.8% to reach a share of 14.43% of total vehicle sales. Targeted policy support was one of the main drivers of growth.
Changan dominated the EV segment with a 48.2% share, followed by Toyota (+88.6%) and Hyundai (+100%).
Overall, the Jordanian vehicle market grew 3.8% in 2024, marking its fifth consecutive year of expansion.
Looking at cumulative data up to December 2024 brand-wise, the leader was Toyota, despite falling 17.7%. Kia ranked 2nd, up 57.6% while Changan was the standout performer, up 708.8%.
Looking at specific models the Toyota Land Cruiser P/U became the best seller, with a 17.9% year-on-year increase in sales, followed by the Kia Sorento -up 5 spots- up 363.3%.
Medium-Term Market Trend
The Automotive industry in Jordan grew up the first years of this century peaking in the 2014, when the all time record was achieved with 69.583 sales.
In the following years the progressively declined hitting a lower peak in the 2020, the year of the virus, with only 30.529 vehicles sold, less than the half of the record.
In 2021 the market was still shy and the recovery limited at 1.3% while in 2022 it boomed 26.7% to 36,901 total sales, the highest level in the last 5 years.
Next years perspectives are uncertain with economic outlook not positive and Levant area involved in international crisis with unpredictable effects.
Tables with sales figures
In the tables below we report sales for top 10 Models.
