Mini 2017. Global sales performance flat


Mini Global performance in the 2017 has been moderately negative following the stable growth shown in the previous 7 years. Sales had been penalized by the lost in North America. The best-selling model is the Mini.

Following the positive performance reported in the period 2010-2016, during the 2017, the brand Mini reported a flat performance with global sales at 362.000 units (-0.3%).

At regional-wise, the best performance was reported in the ASEAN region with sales up 24.9% from the previous year, with the C.I.S. region up 12.7% and Latin America up 4.2%.

Actually the best-selling model is the Mini with 184.000 sales (-1.8%) followed by the Countryman with 66.058 units (+17.6%) and the Cooper with 55.466 (-11.7%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Mini Global Performance Report

In the period 2010-2017 Mini has improved substantially the global sales, growing at 362.000 units in the 2017, performing a Compound annual growth rate (C.A.G.R) of 8.4%, while the industry CAGR in the period was +4.6%.

In this period, this brand has gained 1 step within the Global Car Brands Ranking landing in the 48th place.

Sales split at regional level confirmed the supremacy of the European region counting the 58.6% of total sales (it was 59.2% in the 2010) while the Asian sales represent the 20.6% (from 13.3%) and the American 18.7% from 25.1%.

In our report we figure out this brand’s sales data in 98 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was UK with 18.8% of global sales share (from 18.0% in the 2010), ahead of USA with 14.2% (from 18.8%), Germany with 12.0%, China with 10.1% and France with 6.9%.

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Rank 2017Rank 2016Sales 2016Sales 2017Variation 2017Mix 2017Sales 2018 e
33America North58.63954.153-7,7%14,9%58.528
88Europe East1.7881.650-7,7%0,5%1.784
1212Africa North446220-50,7%0,1%224
Rank 2017Rank 2016Sales 2017Sales 2016Variation 2017
23Mini Countryman66.05856.17217,6%
32Mini Cooper55.46662.806-11,7%
44Mini Clubman29.05128.2252,9%
55Mini Hatch20.32020.383-0,3%
614Mini Countryman PHEV3.688
77Mini Cabriolet2.3092.376-2,8%
89Mini One610693-12,0%
910Mini Cabrio4394019,5%
1014Mini Cooper Convertible395